The beauty industry experienced a rollercoaster of emotions in 2020, and with numerous restrictions reducing the need to get dolled up, you would expect the sector to have suffered exponentially during the pandemic.
However, the stats tell a different story. After the first lockdown in March 2020, the newfound abundance of free time (and perhaps the heightened anxiety levels) saw sales for beauty skincare brands increase by 37 per cent year-on-year, and referrals by 64 per cent. The industry also saw a spike in sales in September, to coincide with the reopening of schools after the summer break.
So how, against all odds, has the beauty industry managed to boom throughout the pandemic, and how can marketers in this sector sustain and improve sales and referrals?
Our Digital Marketing Spotlight will bring together experts to discuss the latest digital marketing tips and trends in the beauty industry.
The agenda will be updated as further speakers are added.
If you have any questions regarding the event please email Eleanor Pyne.
For speaking and sponsorship opportunities, please email email@example.com.