26 Sep, 2024

B2B, Financial and Professional Services: Digital Marketing Spotlight 26 Sept 2024

Event Details

26 Sept 2024. 9am - 1.30pm

Electric Cinema, Soho House, White City, London

Join us for a morning of short presentations, roundtables, workshops and plenty of networking.

The B2B, Financial and Professional Services Digital Marketing Spotlight will focus on everything from content to conversion. Join our team of industry experts to ensure you’re offering the best possible customer experience across channels and devices. Our expert speakers will each share practical insights, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited and terms and conditions apply.

Book your place by registering here.

Are you from an agency or marketing solution company?. For speaking and event partnership ops email sponsorship for details.

Topics:

Speakers:

Julio Taylor

CEO

Hallam

Julio Taylor is responsible for strategic leadership, product strategy, innovation and partnerships, focusing on the development of Hallam and how it will continue to evolve in the future of Marketing. Julio has featured as a speaker at several Google events,...

David Foster

Head of Social Media & PR

OSB Group

Dave is Head of Social Media and PR at specialist lender OSB Group where he’s been for the last five years. Having joined as a Customer Communications Manager in the consumer side of the business, Dave has led on B2B,...

Lynzi Ashworth

Marketing Director

Aon

Lynzi Ashworth is a digital marketing professional with over 10 years’ experience in financial services. Passionate about people and technology, Lynzi loves driving change, optimising ways of working and looking at how stakeholders interact with brands and making those interactions...

Tim Partridge

Co-Founder

Flying Object

Tim Partridge co-founded and leads strategy at Flying Object, an independent, award-winning creative agency that has worked for ten years with some of the world’s smartest tech brands, including Google, YouTube, and Monzo.

Scott Jones

Founder and Managing Director

Illustrate Digital

Scott is the Founder and Managing Director of Illustrate Digital, one of Europe’s leading WordPress development agencies. They work with enterprise and financial services clients to strategise, design, build, and maintain websites and software. They have worked with clients such as Hodge Bank, Countingup...

Simon Moss

Marketing Director

Spotler

Simon is a Chartered Marketer with over 15 years’ marketing experience gained primarily in the B2B marketplace. He currently looks after the marketing for Spotler, and previously worked for Huntswood, Oxford Innovation, and the BCI. He has worked with a...

Skip Fidura

Author, Speaker, Expert

Skip Fidura is a data driven marketer with over 20 years’ experience of client, agency, and supplier side. He works with a diverse range of clients from BT, Fred Perry, and the Woodland Trust, to build their email and automation...

09:00-09:30

Registration, breakfast, networking

09:30-11:00

15-minute presentations delivered by our expert speakers

09:30-09:45

Emotion meets effectiveness: how everyone can learn from the fintech growth formula
Tim Partridge

Co-Founder

Flying Object

Fast growth finance and B2B companies build their brand and deliver conversions at the same time, with very little wastage. Creative agency Flying Object explore how, with lessons for growing and established brands alike

09:45-10:00

The three key components of B2B growth in 2024 and beyond
Julio Taylor

CEO

Hallam

Brands that succeed know that 95% of your market is not ready to buy - knowing that, and doing something about it, are two very different things. Julio will simplify the route to market success into three key pillars - Brand, Reach and Experience, and demonstrate the absolute need to use the power of emotion to create a memorable reason to buy, stay front of mind with as many relevant people as possible, and create a pain-free customer experience for when the time to buy comes.

10:15-10:30

7 web heuristics every marketer should know
Scott Jones

Founder and Managing Director

Illustrate Digital

Mastering the fundamentals of digital design is pivotal for achieving marketing success in the digital age. Scott Jones will introduce you to the 7 essential web heuristics every marketer should be versed in. Through a mix of theory and real-world application, you'll gain actionable insights into enhancing navigation, building trust, optimising forms, and much more. Equip yourself with the knowledge to refine your digital touchpoints, engage your audience more effectively, and boost conversion rates.

10:30-10:45

Unlocking Email Mastery: Revealing Tips and Tricks for Enhanced Email Marketing Success
Simon Moss

Marketing Director

Spotler

Get ready to supercharge your email marketing with 'Unlocking Email Mastery'! In this session, we're diving into the dynamic world of email marketing, where competition is fierce, and unlocking consumer behaviour via email is a bit like chasing fireflies in the dark. Simon will be your guide on this adventure, sharing practical tips, real-world examples, and a few tricks up his sleeve to take your email game to a whole new level. It's time to unlock the secrets and boost your email marketing success.

10:45-11:00

Short mid-morning refreshment and networking break

11:00-13:00

Roundtable workshops and group discussions

13:00-13:45

Light lunch and networking

13:45-14:00

Event ends
Location:
101
Wood Lane
London
England
W12 7FR
Partners: