B2B, Financial and Professional Services: Digital Marketing Spotlight 21 March 2024

Fast growth finance and B2B companies build their brand and deliver conversions at the same time, with very little wastage. Creative agency Flying Object explore how, with lessons for growing and established brands alike

Brands that succeed know that 95% of your market is not ready to buy - knowing that, and doing something about it, are two very different things. Julio will simplify the route to market success into three key pillars - Brand, Reach and Experience, and demonstrate the absolute need to use the power of emotion to create a memorable reason to buy, stay front of mind with as many relevant people as possible, and create a pain-free customer experience for when the time to buy comes.

Mastering the fundamentals of digital design is pivotal for achieving marketing success in the digital age. Scott Jones will introduce you to the 7 essential web heuristics every marketer should be versed in. Through a mix of theory and real-world application, you'll gain actionable insights into enhancing navigation, building trust, optimising forms, and much more. Equip yourself with the knowledge to refine your digital touchpoints, engage your audience more effectively, and boost conversion rates.

Get ready to supercharge your email marketing with 'Unlocking Email Mastery'! In this session, we're diving into the dynamic world of email marketing, where competition is fierce, and unlocking consumer behaviour via email is a bit like chasing fireflies in the dark. Simon will be your guide on this adventure, sharing practical tips, real-world examples, and a few tricks up his sleeve to take your email game to a whole new level. It's time to unlock the secrets and boost your email marketing success.