08 Oct, 2020

B2B: Digital Marketing Spotlight Webinar 8 October 2020

Event Details

UK (your house)


The Figaro Digital B2B Marketing Spotlight webinar is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into their communication strategies.

We’ll be joined by a line-up of expert speakers who will explain how digital marketing can help B2B organisations meet their own needs and those of their clients. Under discussion will be web presence, video marketing, content, and more.

After a series of short presentations, our speakers will take part in a live Q&A and panel discussion. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with industry experts.

If you have any questions regarding the event please email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

The agenda will be updated as further speakers are added.


B2B Content Should Never Be Boring

Too much content in the B2B world is bland, uninspiring, and fails to engage the target audience. But if you ignore the organisation, and instead talk to people and their passions, you can break through their busy schedules, grab their attention, and inspire them to act. This talk will explore why you need a B2C approach to content marketing. We’ll then look at a few ways of generating exciting content ideas, and finish on an example of where this method has generated great results in a pretty dull market.


£4k, £40k, or £400k: How Much is a Piece of String?

In this talk, Shaun will discuss how to match your organisational needs and readiness to your choice of agency and web platform. He will also cover what you get for your money when it comes to web design and development, building your business case, and why cheapest isn't always cheapest in the long-run.


How to Create a Winning Video Marketing Strategy in the B2B Sector

Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling with a B2B brand? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content in the B2B sector. Discover how to develop your own brand story to engage your audience emotionally and gets results at every step of the sales funnel.


Q&A and Panel Discussion