07 Nov, 2019

B2B: Digital Marketing Spotlight 7 November 2019

Event Details

h Club, Covent Garden

The Figaro Digital B2B Marketing Spotlight event is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into their communication strategies.

We’ll be joined by a line-up of expert speakers who’ll explain how digital marketing can help B2B organisations meet their own needs and those of their clients. Under discussion will be omni-channel marketing, social selling strategy, social media, content, account based marketing, and more.

After a series of short presentations, each of our speakers will host a topical roundtable. Led by our speakers but taking the form of open discussion, the roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.


Registration, Coffee, Pastries, and Networking


Maximising B2B Lead Generation – Quality Not Quantity

B2B lead generation is typically restricted by low volume search terms and a relative small market segment, but with a high lead value. How do you ensure your marketing efforts are focused, generate the right quality results, and maximise ROI? The depth in the funnel in which you measure ‘success' has a huge impact on ROI. We delve in to how to optimise, to pipeline, and the implications in your media budgets.


Four Rules of Building an Account-Based Marketing (ABM) Plan

A growing number of B2B marketers are embracing ABM as part of their overall marketing efforts. An ABM initiative helps not only to generate well- qualified leads, but to ensure the seamless alignment between sales and marketing. In this presentation Salome will share tactics of a successful ABM program and lessons she learned while building the ABM strategy for Emarsys in the UK and Northern Europe.


Using Social Media Ads to Grow Your B2B Brand in 2020

Many B2B brands are still seeing social media as either an afterthought in their overall marketing strategy or using it more to push sales ads rather than pull potential customers to their brand. Rhodri is going to run through some quick-fire tips, strategies, and targeting to help grow your B2B brand's presence on social media in 2020 using paid ads.


Content, Experience, Translation, the Opportunity and Challenge in Having a Truly Global Voice

As markets become ever more disintermediated, content and experience become the battleground for success, meaning how you manage language to support growth is critical. In this presentation Neil, Global Director for Sales and Marketing at Lingo24, will share how tech-enabled translation is a game changer in managing global content and walk through what that has delivered to global businesses like Trainline, Patagonia, eBay, and Virgin Pulse.


Building a Social Selling Strategy for Your Team

Social selling is still a relatively new concept, but how can you enable your teams to transform online relationships into sales? Join Jake Potter, Global Social Media Manager at Colt Technology Services, as he shares how he strategised a global social selling framework to grow the brand, market products and services, and transform employees into thought leaders.


Comfort Break


Interactive Roundtables


Light Lunch and Networking