Web Build, CRO, CMS, and Personalisation Webinar 30 July 2020
Author, Speaker, Expert
Introduction and Welcome
Behavioural Science Consultant
Chief Growth Officer
Future-Proofing Your Personalisation
During this talk, LAB will explain why it is so important to not ignore behaviour and psychology for effective personalisation. LAB will take you through their psychological approach to segmenting audiences based on in-session data in three simple steps. LAB will also share four examples of tagging in-session behaviour to improve UX accordingly.
Digital Strategy & UX Consultant
£4k, £40k, or £400k: How Much is a Piece of String?
In this talk, Shaun will discuss how to match your organisational needs and readiness to your choice of agency and web platform. He will also cover what you get for your money when it comes to web design and development, building your business case, and why cheapest isn't always cheapest in the long-run.
Client Success Manager.
Getting Your Head Around Headless CMS
Customers are demanding seamless omnichannel experiences, and that means as businesses we must be able to deliver the right content, at the right time, and correctly adapted to each and every device. Headless CMS solves many of the challenges that come with omnichannel marketing, enabling marketers to deliver greater content marketing at speed. Join Mehtab Shabir of GRM Digital to discuss the topic of headless CMS and how it can be used to supercharge your content marketing efforts.
Q&A and Panel Discussion