Web Build, CMS & UX Seminar 4 August 2016

Thu 4th Aug

The Hospital Club, Covent Garden

In this session our team of web build, CMS and UX experts will discuss designing effective experiences for different devices and platforms. Find out how to ensure content strategy, technology and performance are aligned to create the most effective experience possible.

The Figaro Digital Web Build, CMS & UX Seminar is open to brand marketers only.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Speakers

David Knipe

Principal Solution Architect

Episerver

David has nearly 20 years in the technology industry having worked in corporate, agency and vendor-side. Previously a Technical Director, David is now Principal Solution Architect for Episerver. A veteran of large scale implementations across ecommerce and marketing, David knows what success looks like and is always looking at new ways of exploiting the latest tools and technologies to create joined up, deeply personal experiences for customers.

Kay Edwin

Account Director

Freestyle

Kay has been with Freestyle for 4 years successfully evolving digital strategies for our key clients, including RS Components, Bostik, Alstom and Amtico. Prior to joining Freestyle, Kay managed senior relationships with Microsoft, Samsung, Vodafone and Jaguar Land Rover in building their online presence. She is commercially astute with comprehensive communications and marketing experience, and has market- leading experience of driving innovation in her client portfolios. Kay works closely at a senior level with her clients to ensure their business is understood by Freestyle’s internal teams.

Norman Graves

CTO

GRM Digital

Norman is one of the founders of GRM Digital and has a unique breadth of knowledge of the CMS industry. Prior to GRM Digital, Norman spent 9 years with US CMS vendor Ektron, opening their first office outside the US and helping them become an international company by breaking into the European marketplace. Norman has experience in both sides of the client/vendor relationship and is therefore uniquely placed to comment on what goes on in the industry and how the industry is likely to develop.

Sally Anderson

Account Director

Sally has over 12 years’ digital marketing experience taking a leading role in client relationship building at Code to create insight-led solutions that really deliver against objectives. She has particular expertise in the charity sector helping organisations to develop effective digital fundraising, campaigning and supporter engagement solutions. She has an in-depth knowledge of how to help clients get the most out of their integrated, highly functional platforms, using tools such as Sitecore and Umbraco. As well as offering advise on new technologies, tactical digital executions and platform strategies. Most recently she has been working with Amnesty International to launch their new global digital presence, she also works with Oxfam and The Woodland Trust, as well as being active in the B2B space working with clients including Brother and DWF to help drive lead generation and online sales.

Danny Bluestone

Founder & CEO

Inspired by fusing design, usability and technology into a superior user experience, Danny founded Cyber-Duck in 2005. He wanted to encapsulate and deliver different disciplines under one roof: from branding and marketing, to web design and engineering. Working with revered brands and exciting startups, Cyber-Duck provide effective, elegant answers to the most challenging transformation briefs; including University of London, Royal College of Physicians and Cabot.

Agenda

2pm

Registration and networking

Please arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5pm).

2.30-3pm

David Knipe

Principal Solution Architect

Episerver

Kay Edwin

Account Director

Freestyle

How to Make Your Website a Powerful Customer Acquisition and Retention Tool in a traditional industry sector

Bostik, an Industrial adhesives manufacturer is an Episerver and Freestyle Interactive client. They’ve recently launched an ecosystem of websites, rolling out across 34 countries which enables the individual countries to target their customers with tailored content from one central hub. Their website is a powerful customer acquisition and retention tool, driven by a digital strategy with the customer at its heart. The case study will follow the project from initial strategy to results achieved by carrying out extensive audience and competitor research to help guide technology platform selection, website design, content and search engine strategy.

Watch Video

3-3.30pm

Norman Graves

CTO

GRM Digital

CMS Pricing: Where Do We Go From Here?

Here we take a look at what lies behind the thinking when CMS vendors set their pricing structures. With CMS prices varying from free to license to hundreds of thousands of pounds for a license, what is it that determines at what price a particular vendor chooses to sell their product. What factors govern these decisions and why the customer should be aware of these considerations when selecting a CMS.

3.30-4pm

Networking break

4-4.30pm

Sally Anderson

Account Director

Building a Global Platform One Step at a Time to Increase ROI

Sally will use a variety of examples from Amnesty International to Hillarys Blinds to show how you can update a legacy or poorly performing system in stages, reducing your risk, increasing ROI and ultimately allowing you to work faster and more effectively.

Watch Video

4.30-5pm

Danny Bluestone

Founder & CEO

Building a Compelling Brand System

In the crowded digital landscape, driving awareness and fostering loyalty is critical for the success of your business. But how can you create a brand that consistently connects with your customers across services, products and channels?

Danny will explore the key blocks you need to build an organic brand system. From establishing a distinct digital-first personality, the most disruptive businesses can bake emotive resonance and ‘shareability’ into all marketing activities. Only this will create a truly compelling customer experience, which secures rewards for your users (and your business!).

Watch Video

5-7pm

Drinks and networking

If you have any questions please call us on 0207 870 3380.

Web Build, CMS & UX Seminar 4 August 2016

Testimonials

Marketing Manager, WorldSIM

Topics

Speakers

David Knipe

Principal Solution Architect

Episerver

Kay Edwin

Account Director

Freestyle

Norman Graves

CTO

GRM Digital

Sally Anderson

Account Director

Danny Bluestone

Founder & CEO

Agenda

Registration and networking

How to Make Your Website a Powerful Customer Acquisition and Retention Tool in a traditional industry sector

CMS Pricing: Where Do We Go From Here?

Networking break

Building a Global Platform One Step at a Time to Increase ROI

Building a Compelling Brand System

Drinks and networking

Location

Partners

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