Survive, Revive, and Thrive Webinar 21 May 2020
Author, Speaker, Expert
Introduction and Welcome
CRATE Media Group
Making New Digital Strategies Authentic
Davina will use CRATE’s clients to showcase how brands large to small have adapted their digital strategies to keep business moving during the crisis. She will also highlight why brand authenticity is the driving force behind every current strategy, from awareness to ROI driven, and why this matters more than ever.
Kobalt Music Group
How the Music Industry Keeps the Marketing Wheels Turning During a Pandemic
In this talk, Gareth talks about Kobalt’s innovative partnerships with fashion brands, technology companies, and restaurant chains, as well as the changing face of the music video. He also discusses the evolution of live streaming, why authenticity matters for keeping audiences on side, and how to show that you’re aware of the COVID-19 crisis without letting your marketing be completely consumed by it.
Head of Programmatic
Global Media and Entertainment
The Role of Digital Audio as an Essential Format in 2020, and What’s Next for the Medium Post COVID-19
A detailed look at the growth of digital audio and it’s position as an essential part of the media mix. What has the effect of "beyond the cookie", and also COVID-19, been so far? What does the evolution of buying opportunities up to now look like, and what’s next?
Q&A and Panel Discussion