SEO, PPC & Display Webinar 9 September 2020
Author, Speaker, Expert
Welcome and Introduction
The Future of Targeting: Intent Targeting in a Cookie-less World
Increasing regulation and the upcoming deprecation of third-party cookies will require a change in tactics for brands to reach and engage consumers. Intent-driven display advertising provides a 100 per cent privacy-friendly alternative by enabling brands to utilise live intent signals combined with on-page contextual analysis.
Q&A and Panel Discussion