SEO, PPC & Display Webinar 11 June 2020Request Ticket
Author, Speaker, Expert
Introduction and Welcome
How to Future-Proof Against Any Algorithm Update
They come multiple times a year, they make us panic, they leave us with a headache, and there's nothing we can do about it - you can't cheat Google! But there are ways to stay ahead of the game. Rebecca explains why she no longer fears the algorithm updates.
Head of SEO
From Search to Discovery: The Changing Face of Search Engines
Search has always relied upon users typing something in and looking for an answer; but now users expect more – our devices will soon know when we’re hungry, they should know when we want to buy new clothes and they are becoming able to push us the information we want before we even know we want it. Sound familiar? Being able to give users what they want before they know it was one of the core mission statements of Google over 20 years ago. So how close are they to achieving it? Hannah will dive into what happens when we stop thinking about Google as a search engine, and start to see it more as a discovery engine which pushes content out to users and inspires them through their journey to purchase.
Senior Paid Search Executive
Edit Agency Ltd.
There’s More to Digital PR Than Links
Digital PR is regularly referred to as link building, and whilst links are certainly not dead, they do not wholly define the impact of a digital PR campaign. Like everything in life, balance is key and a blended approach of traditional PR, social media, and link building provides a more effective and full approach to bettering your business. As consumers become influencers and journalists become advisors, how do we become the experts in selling our brand?
Q&A and Panel Discussion