SEO, PPC & Display Seminar 10 June 2021
Author, Speaker, Expert
Introduction and Welcome
Paid Media Director
Managing Director & Founder
Debunking Content Marketing Myths
There are so many content marketing myths doing the rounds right now and it can be hard to know what's right and what's not. In this session, James will debunk some of these and set the record straight using insights taken from a series of successful campaigns launched over the last year, giving you the clarity you need to utilise this powerful tactic to drive growth in your business.
Head of SEO
Bottling the Smell of Success: a Case Study on AutoTrader’s “Eau de New Car” Campaign
Adam will discuss the campaign AutoTrader ran for their first fragrance shortly before lockdown hit last year. The campaign, which combined several different channels including search, has since won a number of awards at the UK Search Awards, Drum Search Awards, and European Search Awards, and it’s also nominated for a PRmoment award this year.
Q&A Panel Discussion