Financial Services: Digital Marketing Spotlight Webinar 25 June 2020
Author, Speaker, Expert
Introduction and Welcome
Digital Strategy & UX Consultant
Three Mistakes Most Financial Services Firms Make with Their Website
Shaun will discuss how the web is eating up manual and offline process in financial organisations across the world, and how you can help transform your business by building digital products and tools that serve a real need. He will also explore why treating your website as a product will keep your CFO happy, and drive better results.
Building and Maintaining Consumer Trust with Video
Consumer trust is vital to the financial sector, but how do brands build it and keep it? This engaging talk by leading video marketing expert Jon Mowat looks at how video content is a vital component in brand strategy, and explores how to use it to build awareness and trust. The talk covers best practice and case studies, along with industry insights.
Financial Content Should Never Be Boring
Too much content in the financial services world is bland, uninspiring, and fails to engage the target audience. But if you talk to people and their passions, you can grab their attention and inspire them to act. This talk will explore why you need a consumer focused approach to SEO and content marketing. Gareth will then look at a few ways of generating exciting content ideas, and finish on an example of where this method has generated great results in a pretty dull part of the finance sector.
Q&A and Panel Discussion