Email Marketing & CRM Webinar 23 June 2020

As digital marketers, how can we use listening skills to communicate with empathy, and cut through the noise as customers are receiving up to 44 per cent more emails in their inboxes since before the coronavirus lockdown?

With live examples of brands that are nailing their email marketing right now, Jack takes a look at changing consumer behaviour and the steps you can take to help your recovery planning amid the current pandemic.

Implemented correctly, predictive analytics offer marketers a great opportunity to solve long standing personalisation and targeting challenges. Yet marketers sometimes struggle to find the right use cases with which to embark on their predictive marketing journey, while implementation is fraught with challenges. Here, Stuart will talk through some great ways of leveraging these solutions with ideas that are relevant to brands starting out on their predictive path, and those that have already been enjoying the benefits.

CRM and email go hand in hand. See one and you immediately think of the other. Emails are measurable and affordable, but are they enough? This presentation will contemplate what it actually means to receive an email in 2020. Do customers like getting them? Are customers influenced by them? Should companies even be sending them? We’ll present some actionable conclusions in terms of what all this means for your marketing strategy.

This engaging talk by leading video marketing expert Jon Mowat looks at how personalised and personal video is changing the way emails and video work. New platforms now allow marketers to work at two extremes of communication. On one hand "personal" video platforms allow highly bespoke films that are made entirely for an individual, and on the other "personalised" video enables thousands of viewers to be sent videos that are relevant to them instantly. The talk covers how the technologies work, best practice, and what results to expect.