Email Marketing & CRM Webinar 20 August 2020

In this session, Kimberly will share how Change.org's email programme empowers 300 million people across the world to create the change they want to see. She will explore the unique challenges and opportunities of running an email programme for the world's biggest platform for social change during a pandemic. This talk will discuss how, as email marketers, it is much more important to always have an ear to the ground towards our user's appetite for content rather than sticking to internal or external best practice "rules" of how and when to engage.

At a time when it’s never been more important for CRM and email marketers to report on the right things to grow and defend their budget, Stuart will showcase real-world examples of brands leveraging great campaign measurement to elevate and optimise their programmes.

As marketers, we often get stuck in a reporting rut without truly getting the best out of our data. Knowing how to get the most out of your data to discover the best insights that drive optimum results is perceived to be too tricky. In this talk, Katie will help you understand why setting marketing objectives is key to success, the importance of the customer journey, and how to measure the customer, not the campaign.

This engaging talk by leading video marketing expert Jon Mowat looks at how personalised and personal video is changing the way emails and video work. New platforms now allow marketers to work at two extremes of communication. On one hand "personal" video platforms allow highly bespoke films that are made entirely for an individual, and on the other "personalised" video enables thousands of viewers to be sent videos that are relevant to them instantly. The talk covers how the technologies work, best practice, and what results to expect.