Email Marketing & CRM Webinar 20 August 2020
Author, Speaker, Expert
Introduction and Welcome
Why It's Okay to Throw Out the Rule Book During a Crisis
In this session, Kimberly will share how Change.org's email programme empowers 300 million people across the world to create the change they want to see. She will explore the unique challenges and opportunities of running an email programme for the world's biggest platform for social change during a pandemic.
This talk will discuss how, as email marketers, it is much more important to always have an ear to the ground towards our user's appetite for content rather than sticking to internal or external best practice "rules" of how and when to engage.
Client Services Director
Senior Customer Success Manager
How to Get the Best Data Insights to Achieve Your Marketing Objectives
As marketers, we often get stuck in a reporting rut without truly getting the best out of our data. Knowing how to get the most out of your data to discover the best insights that drive optimum results is perceived to be too tricky. In this talk, Katie will help you understand why setting marketing objectives is key to success, the importance of the customer journey, and how to measure the customer, not the campaign.
The New Technologies That Are Revolutionising Video via Email
This engaging talk by leading video marketing expert Jon Mowat looks at how personalised and personal video is changing the way emails and video work. New platforms now allow marketers to work at two extremes of communication. On one hand "personal" video platforms allow highly bespoke films that are made entirely for an individual, and on the other "personalised" video enables thousands of viewers to be sent videos that are relevant to them instantly. The talk covers how the technologies work, best practice, and what results to expect.
Q&A and Panel Discussion