Email Marketing & CRM Seminar 18 March 2021
Author, Speaker, Expert
Introduction and Welcome
Chief Operating Officer
The Benefits of Outsourcing in a Pandemic and Its Aftermath
If the last 12 months has taught us anything it is to expect the unexpected. Who’d have thought that workforces would almost overnight become disparate and displaced? Resource would become difficult to manage, and requirements would change? Recruitment even more of a challenge and the way we work would be unrecognisable? In this talk, Tony looks at how companies like Net-A-Porter faced these challenges and outsourced their just-in-time requirements, meaning for them it was business as usual in an unusual world.
Drive Email Performance with Video
The rise of video continues, and it is establishing itself as a powerful tool for marketers. But to deliver results, it has to be done right. In this session, leading video marketing expert, Jon Mowat, digs into best practice for video in email, from the basics of technology to storytelling and emotional engagement. He will also look at new technologies (from personalised to interactive) that can dramatically increase open and engagement rates for businesses of all sizes.
Neuromarketing: How Our Brains Read, See, and Feel About Emails We Receive
Every day, our brains and senses are over-stimulated with hundreds of marketing communications, in both our working and personal lives. We consume these messages, and in a split second we determine whether or not to respond. How do you ensure that your emails pack a punch? Simon will present the findings from Spotler’s one-of-a-kind research, and leave you with insights into the ways our brains scan and read emails, and tell you the best email layout.
Q&A Panel Discussion