12 Aug, 2021

Email Marketing & CRM Seminar 12 August 2021

Event Details

Council Chamber, Royal College of Physicians

This seminar will give you the opportunity to hear experts from the sector discuss the latest trends and topics within email marketing and CRM, and share tips on how you can perfect your next campaign. They will cover a range of topics, from personalisation to video, challenges to CRM transformation.

The Figaro Digital Email Marketing & CRM Seminar  is open to brand marketers only.

This is an afternoon event with registration starting at 14:00. These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event, please email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00-14:30

Registration and Networking

15:00-15:30

Delivering Transformation in CRM

Drawing on Planning-inc's experience of working with some of the most data-focused, ambitious marketing functions around, Stuart will explore what makes successful CRM teams tick and the key investment areas that have enabled them to become heroes in their business.

15:30-16:00

Networking and Refreshment Break

16:00-16:30

Drive Email Performance with Video

he rise of video continues, and it is establishing itself as a powerful tool for marketers. But to deliver results, it has to be done right. In this session, leading video marketing expert, Jon Mowat, digs into best practice for video in email, from the basics of technology to storytelling and emotional engagement. He will also look at new technologies (from personalised to interactive) that can dramatically increase open and engagement rates for businesses of all sizes.

16:30-17:00

Can You Just Send Another Email?

In this talk, Elliot will take a look at the challenges email marketing teams face getting email out the door, and what they could do if we made this a lot easier.

17:00-19:00

Networking Drinks
Location:





Partners: