Digital Marketing Conference 12 July 2018

Location: Wolfson Theatre

In this presentation you will learn about MSF’s delivery of medical aid in the most remote and insecure communities, and how this is made possible by a 'digital first' approach. The changing lifestyles of supporters have transformed MSF’s fundraising efforts, placing digital at the heart of a revolution in communications. This has closed the distance between the generous individuals who give to MSF and the medical teams that they help. The result is that the majority of new supporters now give digitally. The pace of change continues to accelerate in 2018, and James Kliffen from MSF will describe how new methods of giving are being pioneered at music festivals this summer. Delgates will also learn how they can volunteer to be involved in MSF’s work, using a laptop or smartphone, as part of the 'Missing Maps' initiative.

For 15 years Communicator has been providing best in class email delivery solutions to customers. During this session Gareth will share why inbox placement is a metric that all marketers should be monitoring. Gareth will also share the details of a case study with a leading high street brand that were able to benefit from Communicator’s SMARTsend™ solution and how it was done.

In this presentation, Natalie Johnson, Head of Sales at Phrasee, will cover the continuing relevance of email as a platform. She will walk you through problem identification, and build a case for using AI to create solutions. Using real life examples, Natalie explains how can you determine actual AI from buzzword BS.

Digging through her best test results, Reneé will reveal everything she loves about testing in just seven minutes! She will give you some information on testing theory and measurement, and will share with you some real examples of tests she has run to grow the London Review of Books subscription base by 35 per cent. By the end, you’ll be ready to try some yourself!

Location: Figaro Digital 21s

When you actually get under the skin of a car park and the parking industry, you will be quite surprised at how digital technology and marketing is transforming the customer’s journey and expectation from before the arrive at the parking to well after they leave.

Location: Figaro Digital 21s

Find out more about the giffgaff’s unique culture. Richard speaks about how the company created loyalty and expanded their customer base through their engaging content, personalisation , and the unique member-get-member system. If you want to discover how you can use your customers to generate 25% of your sales, this presentation is for you.

Location: Figaro Digital 21s

Digital Audio has been one of the fastest growing areas over the last few years. With 25m people listening to digital audio in the UK, and with the rise of screenless devices in the home, Digital Audio now has an integral position on the marketing plan. DAX is the largest commercial digital audio platform worldwide and has pioneered programmatic audio. Greg will take us through DAX’s journey over the last 4 years and what’s next.

The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realise the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape. Are you ready for AI?

Should you market to Gen-Z differently than Millennials? Coris will talk you through his thinking on the types of content that engages new, younger audiences. He will also share three ways that any brand can start to become more visual and appeal to the next generation of consumers.

Discover why trust and relevance are essential to building a brand. During this session, Simon will unearth the trust marketing techniques of brands like Uber and Airbnb. Plus, Andy will showcase examples of brands who’ve used word of mouth to build brand engagement. You’re guaranteed to get practical tips and ideas you can take back to your own business.

Location: Figaro Digital 21s

Maximise your takeaways as our speakers power through 21 slides against the clock; just 21 seconds per slide.

Location: Figaro Digital 21s

A presentation packed full of actionable takeaways and tactics to try across social media platforms. From how to turn social media algorithmic feeds and filtering from a frenemy to a friend, to leveraging features and products to build on top of limited likes and comments.

So GDPR happened – I just lost half my database! What should I do next? In this quick-fire presentation, Andrew will reveal his tips for how to engage with your customers and create a valuable relationship with them moving forwards.

Location: Figaro Digital 21s

Email is the top channel for ROI, yet few of us are leveraging its full potential. With so many shiny new technologies out there, how do we separate the essential from the distractions? Dani reveals what’s really important when building an email strategy that performs. She’ll be sharing case studies, tips and advice to help you identify what’s right for your business, turn your plans into reality and deliver on your email objectives.

In his Figaro Digital 21s session, Chris - CEO at Media Insight Consulting, entrepreneur, strategist, and data expert - will discuss actionable insight and will reveal the secret of how to make your company's data work for you, and not the other way around. CHRIS CAREY, CEO, Media Insight Consulting

Location: Figaro Digital 21s

In this fun presentation, Sheri will help you win at email personalisation, so you can get more data from your subscribers without being creepy. Learn to improve your email acquisition tactics, segment your audience, and use dynamic content to get your email super-personalised and growing your revenue.

Location: Figaro Digital 21s

Conversion is a top priority for any ecommerce business. But should it always be your most important metric? In this presentation Janis will talk about Birchbox's approach to conversion and how they define and target their audience to maximise it.

With unemployment at a record low, brands are increasingly deploying a range of novel approaches to compete for the best talent. Jim Bloor will be running through some of the best examples, and the marketing led approach used at Penna to support clients with their talent attraction.

The digitally savvy Millennial consumer is often mistaken as disloyal, but does this say more about us as marketers than them as consumers? Millennials have been the focus of much marketing scrutiny, however in this session we will explore a new loyalty view of this valuable and often misunderstood generation.