15 Jun, 2023

Beauty & Luxury: Digital Marketing Spotlight 15 June 2023

Event Details

Electric Cinema, Soho House, White City, London

REGISTER HERE

The beauty and luxury industry has experienced a rollercoaster of emotions over the last couple of years. Having boomed throughout the pandemic, how can marketers in this sector sustain and improve sales and referrals?

To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at Soho House White City for this Beauty & Luxury focussed roundtable event. Our expert speakers will each share practical insight with 15-minute presentations, before the group split off into a rotation of deep-dive roundtable discussions. Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited.

Book your place by registering here, or email to confirm your place and for group bookings.

Are you from an agency or marketing solution company? To get involved email sponsorship for details.

09.00-09:30

Registration, breakfast, networking

09:30-11:00

Presentations delivered by our expert speakers

09:30-09:45

Saving Face: How to win new beauty shoppers during a financial crisis

Explore how the beauty industry can keep winning shoppers during a time of such uncertainty – with the chance to reflect on the continuing shifts in beauty shoppers’ behaviour, and how to stay ahead of them. Give your beauty business a bright future, whatever unfolds.

09:45-10:00

How Insights Create Opportunities: A Creed Case Study
Josh Beale

Client Manager

Teradata Marketing Applications

In this session, we will learn about the Creed brand story, how the business operates and how insights have shaped a view of who their customer is. Josh will explain the importance of being insight-led in identifying opportunities for growth, actioning insights to target customers using segmentation, and how to become an omnichannel brand.

10:00-10:15

Unblocking the eCommerce funnel with intelligent offers

Offers and sales promotions have been around for 150 years, and retailers have used them for short-term sales boosts at the cost of brand perception and margins. New technology means offers can now be used intelligently to intervene in the eCommerce funnel at the right moments to drive the right outcomes for retailers. In this session, we'll walk you through using offers to unblock the funnel.

10:15-10:30

The complexities of using data to grow a business in the beauty and luxury sector.

Oliver Spark will provide insights into how to use customer metrics to grow an e-commerce business and the particular challenges for beauty and luxury brands and how to overcome them.

10:30-10:45

Profitable personalisation: turning unknown visitors into VIP customers with loyalty-building CX

Customer acquisition costs continue to skyrocket and competition remains fierce in the beauty and luxury market. Implementing retention strategies that understand and engage with customers, based on their behaviours and preferences is critical to protect profit margins, drive incremental revenue and increase CLV. In this session, we will explore how personalization can speed up the path to purchase using behavioral and predictive data, how to identify, segment and successfully engage different customer types, from VIPs to churn-risk customers, and how to leverage new messaging channels and strategies to turn one-time buyers into loyal customers.

10:45-11:00

Refreshment & Networking Break

11:00-12:45

Roundtable workshops and group discussions

12:45-13:30

Light lunch and networking

13:45-14:00

Events ends

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