The beauty industry experienced a rollercoaster of emotions in 2020, and with the latest national lockdown in the UK, it looks like this unpredictability will be continuing in 2021. With numerous restrictions banning face-to-face appointments with makeup artists and beauticians, as well as the closure of restaurants, bars, and clubs reducing the need to get dolled up, you would expect the beauty sector to have suffered exponentially during the pandemic.
However, the stats tell a different story. After the first lockdown in March 2020, the newfound abundance of free time (and perhaps the heightened anxiety levels) saw sales for beauty skincare brands increase by 37 per cent year-on-year, and referrals by 64 per cent. The industry also saw a spike in sales in September, to coincide with the reopening of schools after the summer break.
So how, against all odds, has the beauty industry managed to boom throughout the pandemic, and how can marketers in this sector sustain and improve sales and referrals?
Our Digital Marketing Spotlight will bring together experts to discuss the latest digital marketing tips and trends in the beauty industry.
If you have any questions regarding the event please email Paul Nichols.
For speaking and sponsorship opportunities, please email firstname.lastname@example.org.
The agenda will be updated as further speakers are added.