Beauty: Digital Marketing Spotlight 25 February 2021
Author, Speaker, Expert
Introduction and Welcome
How To Supercharge Your Brand
In a fast-paced and ever more crowded marketplace, every edge you can get counts towards outmaneuvering your competitors. Exploring brand new research from Google, Gareth discusses how to navigate the new path to purchase, and how you can utilise simple cognitive biases in your content, ads, and across your website to make your brand more attractive to potential customers.
What Is Live Video Shopping, Live Video Commerce, and Livestream Shopping?
Live video shopping is taking China by storm, and quickly taking hold in the US and Europe. So, what is live video shopping and how does it work? What trends are we seeing that make the mash up of livestream video and eCommerce relevant today? This presentation breaks these trends down, and examines the tech and operational elements of connected video commerce and how this can become a new sales channel for beauty brands and retailers alike.
CRO & Co-founder
How to Build a Personalised, Social-proof Packed Journey to Keep Gen-Z Sweet
Not sure where to begin with your personalisation strategy? Eddy will introduce you to a hands-on framework that will help you engage beauty shoppers across the customer lifecycle while hitting your individual KPIs and business goals. Whether you want to launch your very first personalisation campaign or expand on what you are already doing, to truly resonate with customers, you must understand their diverse preferences, attitudes, shopping occasions, and needs. In this session, Eddy will demonstrate how to use these insights to craft a seamless experience for each individual across multiple channels.
Q&A Panel Discussion