B2B: Digital Marketing Spotlight Webinar 8 October 2020
Author, Speaker, Expert
Introduction and Welcome
Head of Innovation
B2B Content Should Never Be Boring
Too much content in the B2B world is bland, uninspiring, and fails to engage the target audience. But if you ignore the organisation, and instead talk to people and their passions, you can break through their busy schedules, grab their attention, and inspire them to act. This talk will explore why you need a B2C approach to content marketing. We’ll then look at a few ways of generating exciting content ideas, and finish on an example of where this method has generated great results in a pretty dull market.
Digital Strategy & UX Consultant
£4k, £40k, or £400k: How Much is a Piece of String?
In this talk, Shaun will discuss how to match your organisational needs and readiness to your choice of agency and web platform. He will also cover what you get for your money when it comes to web design and development, building your business case, and why cheapest isn't always cheapest in the long-run.
How to Create a Winning Video Marketing Strategy in the B2B Sector
Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling with a B2B brand? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content in the B2B sector. Discover how to develop your own brand story to engage your audience emotionally and gets results at every step of the sales funnel.
Q&A and Panel Discussion