B2B: Digital Marketing Spotlight Webinar 18 June 2020
Author, Speaker, Expert
Introduction and Welcome
Digital Strategy & UX Consultant
How to Simplify Your Web Presence Before Things Get Out of Control
Shaun will discuss why it’s vital to get buy-in from the rest of the company, as well as the importance of consolidating platforms and your technology stack. He will also explain why thinking of your website as a service, and not just a conversion tool, will lead to more sales and better results.
How to Create a Winning Video Marketing Strategy in the B2B Sector
Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling with a B2B brand? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content in the B2B sector. Discover how to develop your own brand story to engage your audience emotionally and gets results at every step of the sales funnel.
B2B Content Should Never Be Boring
Too much content in the B2B world is bland, uninspiring, and fails to engage the target audience. But if you ignore the organisation, and instead talk to people and their passions, you can break through their busy schedules, grab their attention, and inspire them to act. This talk will explore why you need a B2C approach to content marketing. We’ll then look at a few ways of generating exciting content ideas, and finish on an example of where this method has generated great results in a pretty dull market.
Q&A and Panel Discussion