Tony Macpherson

Chief Operating Officer

The Email Factory

B2B, Beauty

Tony has worked in email marketing since 2000 and has over 35 years experience in sales, marketing and financial services. As co-founder of three successful email marketing companies, he has helped hundreds of organisations increase revenue through the creation of and improvements to their email communications. Tony has also co-authored The Essential Email Guide and The Big Book of Email Marketing.

Videos

Campaign Management, CRM • 09/02/24

Do sweat the small stuff

By Tony Macpherson, Chief Operating Officer at The Email Factory