Tom Barker

Head of Digital

National Trust

Charities, Entertainment & Leisure

Tom Barker has gone from an ad man at agencies WCRS and Wieden+Kennedy working on multi-award winning campaigns for the likes of Nike and Honda to a digital whizz in corporate America and Microsoft’s global marketing team. Since joining the National Trust he’s overseen the delivery of a new responsive website, mobile app, holidays and ecommerce rebuilds plus an online membership management system. He’s also collaborated with IT to outline a 10 year technology roadmap for the wider organisation. As recognition of the progress that the National Trust has made in this area the BIMA industry body subsequently awarded it with the accolade of digital ‘Brand of the Year’.