Thiago Monteiro

Head of Mobile

Treatwell

Working in Digital Marketing for more than six years, Thiago has a vast experience in multi disciplines of paid media ranging from Display to Social Paid advertising. For the past two years, Thiago has led the Mobile Marketing team at Treatwell, which solely focuses on growing the customer base of the Treatwell app, which has been called “like Uber of the beauty world” by Metro. This growth entails increasing the number of downloads, whilst ensuring that activation from new customers remains at least 15%. As the Head of Mobile, Thiago has faced the challenge of entering new markets across seven European countries to deliver an integrated online and offline strategy whilst maintaining the BAU performance of the traditional paid channels delivering a strong ROI for the app.