Suzanna Chaplin

CEO

ESB Connect

eCommerce, Fashion

Suzanna is CEO of esbconnect, a role she assumed when she led a management buyout of the company in 2003, after almost nine years with the firm. Since then, she has transformed esconnect from a legacy email marketing company into a strategic data and technology business that’s helping brands overcome today’s marketing challenges, while remaining centred on email.

Suzanna’s vision was to recognise that the humble email address is the passport to the internet – a critical piece of information can be used to identify real individuals online, irrespective of the device or platform they are on. In doing so, it can be used as a central identifier across digital and offline channels. Suzanna is steering the company’s evolving suite of products and services through the cookieless marketing ecosystem – helping brands to achieve KPIs across social and programmatic environments, thanks to first-party data strategies fit for the modern age.