Mickael Lucarelli
Technical Team Lead
IBM Marketing Cloud
Business, Charities
With over 10 years’ working in web technology Mickael is able to mix IT with marketing expertise. Having worked for partner providers in technologies such as analytics, MVT and segmentation and content marketing platforms, Mickael joined Silverpop to advise customers on some of the company’s more advanced features. Today Mickael leads a team and works with customers throughout Europe, the Middle East, Asia Pacific and Latin America, and so shares a global knowledge of marketing trends today.