Maxim Gelmann

Founder

Stroodles

Drink, Food

Maxim is the founder of Stroodles, the eco-tableware brand that makes sustainability easy and fun. Under his leadership, Stroodles has grown from iconic pasta straws into a diverse offering of edible cups, spoons, plates and bowls, plus Eco Activity Kits and immersive events that bring the mission to life. He built and scaled a compliant UK/EU supply chain and an integrated go-to-market system across packaging, sales materials, email and web, enabling multi-market expansion and brand-led experiences. A strategy consultant and investor by background (17+ years across Food, FMCG, Retail, SaaS and more, GTM strategy, Operational excellence and interim management), Maxim connects product, purpose and playful activation to inspire real-world change.