Mariacristina Lubrano

Head of Email Marketing

CAFOD

Not For Profit

Mariacristina manages the email marketing department at CAFOD, the Catholic Agency for Overseas Development. Covering all aspects of email marketing, from deliverability, list hygiene, supporter journeys, re-engagement and content strategy, she is passionate about the power of email marketing to create personalised experiences for email subscribers that result in higher engagement and conversion rates. Her leadership is all about giving her team the tools and confidence to try new tactics, focus on innovation, test & learn and constantly improve email performance. With more than 14 years’ experience across all digital channels, she is passionate about sharing all the learnings she got during her bumpy journey to drive a successful email marketing programme for CAFOD.