Kath Pay
CEO & Founder
Holistic Email Marketing
Business, Charities
With over 18 years email marketing experience Kath Pay lives and breathes email marketing. Regarded as an industry thought leader, she is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014) and is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.
Insight Articles
Digital Marketing, Email Marketing
Why Helpful Marketing Should Outlast the Pandemic
6 mins read • 06/12/21
How UK and US Brands Tackle Holiday Email Marketing
7 mins read • 01/11/21
Brand Management, Consumer Behaviour
Five Email Marketing Lessons Learned in the Pandemic
6 mins read • 30/09/21
Digital Marketing, Email Marketing
Best-Of-Breed Or All-In-One Marketing Software, Which Serves You Better?
6 mins read • 01/04/19
Are Retailers Making The Most Of Their Welcome Emails?
6 mins read • 18/03/19
Digital Marketing, Email Marketing
To Resend Or Not To Resend? The Data Says Yes!
4 mins read • 11/03/19
Attribution Modelling, Email Marketing
The Challenges Of Attribution In Email Marketing
5 mins read • 05/03/19
Digital Marketing, Email Marketing
How To Improve Email Marketing Vendor Satisfaction
8 mins read • 15/01/19
New Research: Helpful, Personalised, Customer-Focused Emails Drive Higher Engagement
3 mins read • 04/10/18
Behavioural Targeting, Email Marketing
Tackle Inactives By Designing For Their Buyer Personalities
6 mins read • 17/07/17