Joanna Hughston

Head of Marketing

The Goat Agency

Automotive, Beauty

Joanna leads the Marketing and Communications team at global influencer agency, Goat, specifically focused on UK and US markets. With a background in agency marketing, her role is to bring Goat’s expertise to life through a range of channels, from PR, email and search, to content, events and social. Having worked specifically in the social and influencer marketing space for nearly 5 years, she leads on Goat’s thought leadership, regularly writing, commenting and producing content on the trends, creators and communities impacting this growing industry, as well as working with the wider Goat leadership team to drive the agency and influencer industry forward.