Greg West

Head of Programmatic

Global Media and Entertainment

Entertainment & Leisure

Greg is the Head of Programmatic at Global Media and Entertainment. Initially launching and managing programmatic across the Global websites and apps, he has also overseen programmatic across Global’s Digital Audio Exchange, DAX, from launch.

DAX is now the largest programmatic audio platform in the world with over 160 million Uniques Globally and offices in four countries. His role has included market making digital audio, market assessment and pricing, client strategy, vendor management and development, technical roadmap and trading desk account management, and product development.

Prior to this he has worked in Programmatic Trading, Pricing and Inventory management, digital marketing, and analytics across a number of major media companies.