Emma Woodward

Director of CRM Strategy

Profusion CRM

Automotive, eCommerce

Emma is a passionate curator of personalised customer journeys powered by data; experienced in transforming the power of data into meaningful insights and ROI outcomes. For the past 15 years she has been designing customer acquisition and retention strategies for clients including HSBC, M&S Bank, First Direct, Rolls Royce, Majestic, and the Kingfisher Group. Working closely with Profusion’s team of data scientists, user researchers and business analysts to develop exceptional customer experiences that ultimately drive sales and revenue. Emma is committed to the upskilling and development of future talent both client-side and internally, designing and delivering a series of workshops, covering; best practice, journey mapping and CX strategies to guide and empower those teams.