Dan Saunders

Head of Performance Marketing

Evergreen Finance

Financial, Insurance

Dan has worked in digital marketing for the last 18 years, driven by a deep conviction that data is the key to unlocking business success. His approach centres on leveraging data insights to understand market dynamics and competitor landscapes, identifying trends to inform strategic decisions, turning those insights into actionable plans, collaborating with leadership teams to align digital strategies with overarching business goals. Dan has consistently driven sales growth and expanded online channels through planned and executed E-commerce and digital marketing campaigns, managing significant budgets. Dan ensures that data informs every aspect of the customer journey, from optimizing product categories to refining SEO, PPC, UX, and CRO strategies. Building and leading high-performing teams he uses data to identify necessary digital capabilities, empowering all levels of an organization with data-driven insights, ensuring a cohesive and effective digital transformation. Translating data into tangible results, driving growth and innovation in the digital landscape.