Amy-Short White

Digital Marketing Lead

H Samuel

Beauty, eCommerce

Amy-Claire leads performance marketing at Signet Jewellers’, working across its UK brands, Ernest Jones and H. Samuel. With 15 years in retail, working for well-known brands like M&S and L.K.Bennett, she specialises in customer acquisition and digital transformation. Her passion? Blending smart tech with customer-centric strategy to deliver real growth.