Contributors

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All Companies Dragon Rouge CR(M)BA Expedia Group Revolut Team Eleven IDR Holland & Barrett Deviation DAC Group Oban International John Lewis Partnership Itineris Spotler Cognition Seymourpowell Tern Circular Future Strategy Club Hallam Remarkable Unique Vacations Azumi Restaurant Group London Stock Exchange Group Stroodles Bells of Lazonby H/Advisors Maitland Tripadvisor Booking.com Yodel Mobile Incubeta Oliver Hookflash Kinase Pocket App Hannah Spicer Consulting Juice H Samuel Liberty Advantage Paid Media Elixirr Impact.com ESB Connect The Brand Audit Jellyfish Kao Noble Panacea Signal42 CAFOD LoveGunn Propel Finance Evergreen Finance Reflect Digital CRKLR Sticky L'Oreal Zedra Accenture Song Astral Flight Studio Karo Healthcare Finder OSB Group WWF UK Distinction The Goat Agency LAB ARAY Grow WYLD The Digital Voice TRGT Digital WeGame 2 Profusion CRM TAU Channel 4 ChloBo Ben & Jerry's Automated Creative The Citation Group TUI Group Artefact dotdigital Search Laboratory Quantcast eight&four Sweaty Betty Financial Times Ezoic Mars Candyspace ASOS Great Things Demandmore Uber Flying Object Deliveroo ZAP~POST Neuroscientive Summit BrandVerity The Cambridge Satchel Co. SALT.agency Air Social The Email Factory Crafted T.A.M.A Thredd eFocus Marketing Movable Ink Preply More2 InLinks UM Sleeping Giant Media Insider Nude IDHL TwentyThree Entropy MGA Re:signal WMG Rail Delivery Group. National Rail Click Train Clara Toombs Consulting Phantom RevLifter Nano Interactive Ultima Collection Mapp Digital Distract LOFT Adido Jaywing Semetrical Ceros Sweet Analytics Feel Good Contacts Made by Sonder Laylo Exclaimer Overdrive Digital Legal & General Investment Management Netcel The River Group Paragon DCX Vantage Markets Fresh Relevance connective3 WebBox Illustrate Digital Etultra Iglu Impero Daydot Figaro Digital Force24 MADE.COM Twig Rutland Cycling Leaf Beiersdorf AutoTrader Somebody Digital 8 Million Stories Ltd Stackla display block Astrid & Miyu Playable Foundation Strange Vidatec Digitaloft QueryClick Confer With Favoured Pure360 Toluna Mintel Edit Ltd Selligent Marketing Cloud Change.org GRM Digital WWF International Kinura Veganuary Cox & Cox Bloom & Wild Holland & Barrett Ryman Perky Blenders Genie Goals Gift Universe Codehouse John Lewis Acoustic The Mission Group J.P. Morgan Avenue Digital AND Digital Be.a Consulting KF Beauty Emarsys Downtown Music The Spectator Bluecore Brainlabs Lingo24 Found. New Look Planning-inc Workbooks Online ThoughtMix Ascent Business Group Digital Element Egencia StudentUniverse Totally Money Epiphany True Digital TRIBE Hitwise Trint RS Components MoneySuperMarket Rebel Kitchen Spoon London ENGINE Quantcast Eurosport Pendragon PLC Absolute Digital Media SimpleClick LiveRamp Phrasee POPS BT Thomas Cook Group Airline Onslow Holdings (Albert's Club, Raffles Chelsea and Mahiki Kensington) IBM iX Onfido Dreamland Margate RSA Security Enty Adestra Ltd. National Trust Tomorrow TTH Sitecore Bauer Media UK Vaimo House of Kaizen Colt Buyapowa NHS Blood and Transplant Andertons Music Co. Apsis CDS Course5 Intelligence Dept Threepipe Reply Blue Cross Merci Maman Patch Tossed AXA Health Ticketmaster Adthena Effortless Skin equimedia Aon KMP Digitata Hilton Scott Brownrigg Bud Scape Penna NCP Mention Me Médecins Sans Frontières Global Media and Entertainment giffgaff BirchBox Look Fabulous Forever Media Insight Consulting London Review of Books Croud Silverthorn Spinnaker London Cruise1st Persado Twist Consultancy Episerver Ridgeway Orlo JustGiving Digital Innovation Group DanDan Digital Ltd Pi Datametrics Nomad Foods Europe Holistic Email Marketing We Are Social Acquia Freestyle Curated The Economist IBM Watson Marketing Return Enra Group Taxi For Email Trinity Mirror Isobar Email Addicts AB iProspect Godrej Peyote Forest Holidays Gioco Digitale FSE Online Ltd Datorama Sports Alliance Sports Direct Laundrapp Blackbook London TrustedHousesitters Red Hot Penny Brentford FC MS Society Mixcloud Oxfam TIME Inc. so-sure CharlieHR Koru Kids Sport England Google LinkedIn LV= Secret Escapes L'Occitane en Provence YMCA New Scientist Pret A Manger National Rail NMPi Skyscanner The Telegraph Group Lloyd's Bank Choice Hotels GSK Hive - A British Gas Innovation notonthehighstreet.com Perkbox EF Education First Convertr ROAST Leighton Your Golf Travel Channel 4 Travelex Nosto Treatwell Pancentric Digital Octopus Group Mirum Collect+ Heathrow Airport Rakuten Schneider Electric Feather & Black NewsCred Unilever UK & Ireland Mother Pukka The British Library Powwownow eHarmony The Co-op Shazam Guinness World Records Penguin Random House CreateFuture SmartFocus Havas Yes&Pepper M&S Red Letter Days Joe Browns HiPP Organic London Graphic Systems Ltd Bronto Celebrity Cruises Meantime Brewing Company Peter's Yard The Restaurant Group Ella's Kitchen Unruly Chain Reaction Cycles IBM Marketing Cloud Vodafone SocialWe thetrainline.com Women's Aid pd3 ASDA Vitality UK THEOUTNET.COM - YOOX NET-A-PORTER GROUP Hewlett Packard Enterprise Tesco Sainsbury's Virgin Holidays Domino's ITN Productions Bigballs Media & Copa90 That Lot Standard Life Assurance The Big Shot atom42 Building Blocks (part of Dept) NFU Mutual Locaria Ikano Insight AdRoll Zeta Global Guardian News & Media Webtrends censhare LloydsPharmacy Online Doctor UBM Mozilla Schuh Crimson Hexagon Forward3D ORM GWR (Great Western Railway) The Happy Puzzle Company De'Longhi Group Artios Stream Comms Sky Media Bounty K2 Space Waterstones Transform Cosmetic Surgery Group Museum of London The Wine Society Hootsuite Media Stream:20 Twitter CRATE Innometrics Tate London Tahzoo - SDL e-Spirit Telefónica O2 UK WAYN (Part of lastminute.com Group) Time Out UI Centric AA Digital (The AA) Experian Razorfish MND Association SDL Great British Chefs Webcredible icuc.social Hurricane Social Builtvisible Browser Media Ltd

Peter Watson

Managing Director • Distract

Peter Watson is Innovation Director at Distract, an innovative and award-winning marketing agency. Peter is a well known speaker on the marketing circuit and a best selling author with his book “The Niche Influence” which has gone on to be the centre of many high level marketing theories since its release. In 2021, Peter was...