We are The River Group, a team of strategic thinkers, marketing experts, creatives, writers and producers with one thing in common – a passion for creating campaigns that really work. In an age of constant spam, we don’t add to the noise; we create award-winning multichannel campaigns that deliver measurable ROI for brands. Our team combine the science of digital media and the artistry of storytelling, to address hard-nosed marketing objectives for brands, retailers, membership organisations, charities and industry bodies.


Nicola Murphy

Chief Executive Officer
The River Group

Founder of The River Group 25 years ago, and with interests in several other businesses and agencies, Nicki is a marketer by trade. Nicki is passionate about marketing and before founding River had an extensive career in this field, which involved working in magazines, and before that, in marketing for six years at Procter & Gamble. A regular conference speaker, Nicki is also a proud mum of two children and four stepchildren, three dogs and seven cats. She is also an active board member of FIPP, a keen supporter of the PPA, a member of the Marketing Society, and a five-year director and trustee of The Katie Piper Foundation.