Planning-inc is a leading data marketing and technology agency. They combine innovative data science with marketing expertise to revolutionise how brands such as Argos, M&S, and New Look talk to their customers, delivering major revenue and gains. Their end-to-end data services help brands fully realise the value of their customer data, helping marketers navigate the complex martech landscape and enabling them to solve common business challenges to deliver advanced personalisation, targeting, and reporting.

Data Technology


Stuart Russell

Client Services Director

Having worked in client-side and consultancy customer marketing roles, Stuart joined Planning-inc, a leading data marketing and technology agency, in 2014. Heading up Client Services, he and his team help clients realise the full potential of their customer data with Planning-inc’s data science solutions, delivering super impactful campaigns and great customer experiences.


 Navigating a Cookieless World with Augmented First-party Data

Ever since Google announced its plans to phase out third-party cookies in Chrome by 2023, there’s been an ongoing debate…


Reinventing Loyalty

Stuart Russell, Client Services Director at Planning-inc, discusses the different approaches to loyalty schemes. Loyalty is one of those ill-defined…


Powering Relevancy with Predictive Marketing

Stuart Russell, Client Services Director at Planning-inc, explains the importance of machine learning in your marketing strategy. For a number…