Planning-inc is a leading data marketing and technology agency. They combine innovative data science with marketing expertise to revolutionise how brands such as Argos, M&S, and New Look talk to their customers, delivering major revenue and gains. Their end-to-end data services help brands fully realise the value of their customer data, helping marketers navigate the complex martech landscape and enabling them to solve common business challenges to deliver advanced personalisation, targeting, and reporting.
Having worked in client-side and consultancy customer marketing roles, Stuart joined Planning-inc, a leading data marketing and technology agency, in 2014. Heading up Client Services, he and his team help clients realise the full potential of their customer data with Planning-inc’s data science solutions, delivering super impactful campaigns and great customer experiences.
Stuart Russell, Client Services Director at Planning-inc, explains the importance of machine learning in your marketing strategy. For a number…