Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalised marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimising cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalisation, the highest levels of engagement and long-term customer loyalty are achieved.

Mapp has global offices in seven countries. Mapp’s digital marketing platform helps more than 3,000 companies break away from the pack by uncovering missed opportunities, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint, and The Entertainer.

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People

Ricardas Montvila

VP, Global Strategy
Mapp Digital

Like many children of the Tamagotchi generation, Ric is a digital native and finds digital marketing and privacy fascinating. He is responsible for making Mapp Cloud the platform that their 3000+ brands and agencies adore and helping them create value-based and insight-led relationships with consumers worldwide. Over the last 10 years Ric has helped hundreds of brands to unlock the value of data in their customer engagement strategies and he is currently on a crusade to challenge marketers to fuel their decisions with insight rather than gut-feel.

Articles

How to Wake Up Your Customer Base and Increase Loyalty

Hayley Strang, Field Marketing Manager at Mapp, gives some top tops for increasing customer loyalty.  Marketers know that analysing their…

22/07/2021

Here’s How Companies Are Tackling the Customer Experience in 2021

Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021?  Given the eCommerce industry…

6/05/2021

The Challenges of Effective CX

Ricardas Montvila, Senior Director, Global Strategy at Mapp, shares the results of their Forrester study on customer experience.  Despite recent…

28/04/2021

The Biggest Challenge For Companies: Lack of Customer Knowledge

Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54 per cent of marketers…

22/04/2021

The State of Digital Marketing in the UK in 2021: How COVID-19 Has Influenced Strategy

As 2020 was a challenging year for businesses due to the COVID-19 pandemic, Mapp set out to discover how companies…

16/03/2021

Why Email Remains One of the Most Important Marketing Tools as It Celebrates Its 50th Year – But Needs to Change

Ricardas Montvila, Senior Director, Global Strategy at Mapp, reflects on the history of email marketing, and why it is more…

11/03/2021

Nine Tactics to Nurture Your Digital Marketing Customers 

Ricardas Montvila, Senior Director of Global Strategy at Mapp Digital, gives some top tips for gaining loyal customers. Digital marketers…

13/10/2020

Five Approaches to Digital Marketing in the New Normal

Ricardas Montvila, Senior Director of Global Strategy at Mapp, discusses five tips for digital marketing post-COVID. The coronavirus pandemic has…

8/07/2020

Seven Tips to Retain High-Value Customers with Digital Marketing

Ricardas Montvila, Senior Director of Global Strategy at Mapp, gives seven tips on retaining high-value customers. There are many ways…

16/06/2020

Still Focussing on Top Level KPIs at the Expense of Key Business Growth Objectives?

Many of the classic KPIs recommended by industry experts, and used by marketers and analysts are merely ineffective snapshots. Why?…

19/03/2020

Let AI Focus on Finding the Needle in the Haystack

The work of the digital marketer becomes more analytical by the day. By studying changes in customer behaviour, digital marketers…

14/02/2020

Surviving the Holidays: 10 Data-driven Tips for Peak Trading

Surviving the Holidays: 10 Data-driven Tips for Peak Trading Year-end business is a hugely profitable time for e-commerce and retail,…

3/12/2019

How To Optimise Your Marketing Technology Stack With Unified Customer Data

Marketing technology is a bridge that enables marketers to create, nurture, enhance, automate, and measure consumers’ brand interactions. Savvy marketing…

1/11/2018

The Future Of Programmatic Advertising

Since its inception, programmatic advertising has allowed brands to reach prospective customers in real time. The ad buying experience is now faster,…

1/08/2018

Press Releases

The UK specialist miller and baker selects Mapp Cloud to provide its marketing automation platform. Mapp, the international provider of…

Mapp’s Spring Product Update highlights 15 new functionalities for its marketing solutions.  Mapp, the international provider of insight-led customer experience,…

Venue Manager, a leading tech provider within the Danish events industry, has selected Mapp, the international provider of insight-led customer…

Survey of marketing decision-makers reveals major hurdles in updating CX strategies. Lack of customer insights is the biggest challenge to…

Mapp, the international provider of cloud-based insight-led customer engagement, has been appointed by specialty home and garden decor company, Design…

The Independent Pharmacy, a CQC regulated online pharmacy and doctor offering advice and access to hundreds of medicines in the…

Survey of 1,000 companies in UK, Germany, and Italy identifies 2021 marketing priorities and trends. Almost half of UK eCommerce…

Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing…

Mapp closes the 2020 financial year with year-on-year growth of 73 per cent in new customer business. Digital transformation gives…

Powerful marketing workflows are enabled based on external data. Mapp, the international provider of insight-led customer engagement, today announces the…

Mapp, the international provider of insight-led customer engagement, today announces the launch of Mapp Academy, its new online learning platform.…

  Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital…

Mapp Digital, the international provider of cloud-based insight-led customer engagement, has been appointed by pet-friendly holiday company PetsPyjamas to help…

Cross-channel collaboration scales highly personalised eCommerce experiences. Mapp, the international provider of insight-led customer engagement, has announced a global strategic…

Interactive online platform “Improve Your Marketing” launched to improve and prioritise marketing activities.  Mapp, the international provider of insight-led customer…

Mapp, the international provider of insight-led customer engagement, announced on 15 September the launch of its new partner programme. The…

Despite COVID-19 and global lockdowns, Mapp Cloud demand surges  Mapp, one of the world’s largest independent marketing platforms, today (20…

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product…

Mapp Digital, the international provider of cloud-based insight-led customer engagement, today (22 June 2020) announced that La Martina, a leading…

Mapp, the insight-led customer engagement platform, has launched a Digital Marketing Playbook, providing marketers and agencies with 100 tactics to…

Mapp, the insight-based customer engagement platform, has announced the appointment of Jamie Gunn as Chief Financial Officer. Jamie will work…

Mapp Digital, the cloud-based digital marketing provider, has been appointed by fintech company Quint to help it to achieve long-term…

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