What We Do Isn’t Skin Deep. We Go Further.

We’re Foundation, the performance marketing agency for beauty brands that is committed to delivering enviable growth through paid media, SEO, content, and CRO. Using data insights, strategy, and unparalleled campaign performance specifically for beauty, together we’ll amplify your brand. Our competitive industry moves at lightning pace, so brands need a partner who is agile, trustworthy, and passionate. And, it doesn’t matter whether you’re big or small, we partner with the ambitious. That’s why we exist. To be a true specialist growth partner to progressive beauty brands.



Gareth James


Gareth became Director of Foundation in 2020, bringing with him a demonstrated history of working in the marketing and advertising industry, including consultancy work for Liberty Marketing. His specialisms include SEO, marketing management, strategy implementation, eCommerce optimisation, and sales.


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