Force24 is the UK’s fastest-growing marketing automation platform. Built and run in Leeds, we help over 5,000 marketers every day, including Worldpay, Michelin, and BBC Children in Need to edge closer to their goals by offering free and unlimited training and support, for life.

We exist to empower marketers to think bigger. Our platform enables you to automate complex, personalised multi-channel campaigns in minutes. But complex doesn’t mean complicated. Our platform was built for marketers by marketers – we’re in your corner!

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Adam Oldfield


After spending 20+ years in senior marketing roles, in 2010 Adam began a journey to develop a marketing solution that would liberate marketers to do smarter marketing at speed. He called it Force24 – now one of the in-demand marketing automation platforms in the UK. A true channel expert, what Adam doesn’t know about marketing isn’t worth knowing, and a more passionate marketer you will not find.


How Has Artificial Intelligence Reshaped Email Marketing for 2021?

We’ve all heard that “robots are taking our jobs” – it’s something that’s been said for years. However, it’s time…


Why Marketing Automation Needs to Be in Your Marketing Strategy

As a marketer, you’ll know the importance of multichannel marketing – so what if we told you that marketing automation…


What Is Email Segmentation and What Are the Benefits?

As a marketer, you’ll be very aware of “relevance” and “email segmentation” – it’s likely they’re brought up every single…


How To Reduce Email Bounce Rates

Force24 explains what bounces in email open rates are and how you can avoid them. Let’s hit you with a…


The Ultimate Guide to Marketing Automation 2021

Read on for an introduction to Force24’s Ultimate Guide to Marketing Automation, or download the full version here.  We are…


Force24’s Ultimate Guide to Email Deliverability

Introduction First of all, who are Force24 and why are we qualified to talk about this? Force24 are the fastest…