Digital Element is the global leader and industry pioneer of IP geolocation technology. Our industry-leading NetAcuity™ solution is deployed by the world’s largest publishers, ecommerce sites, analytics providers, ad networks, content portals, enterprises and more. Whether the aim is to better engage a first-time site visitor, drive revenue for online marketing campaigns or ensure content is in the right hands, Digital Element provides the tools to create closer relationships with your online audience. Sample applications of our geolocation technology include:
– Targeted Online Advertising
– Content Localisation
– Enhanced Analytic
– Digital Rights Management
– Online Fraud Prevention
Our clients range from innovative startups to major internet leaders including DoubleClick, AOL, Atlas, AdTech, Emediate, Specific Media, Adconion, AdJug, Tribal Fusion, Facebook, Microsoft, Yahoo!, Apple, Google, Yandex, Disney, CNN.com, ABC.com, CBS Interactive, AOL, TimeWarner, The Guardian, New York Times, eBay/PayPal, DoubleVerify, McAfee, Alterian, WebTrends, Audience Science, MediaMind, Omniture, Nielsen/Netratings, Turn, [x+1], Rubicon Project, GSI Commerce, Western Union, Vistaprint, Ecircle, Nokia, Siemens, Nissan, Sony and many others.
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Charlie Johnson is Digital Element’s Vice President, UK and Ireland. Charlie brings over twelve years’ worth of digital expertise to the team including specialisation in the areas of eCommerce and Geographic Rights Management, and has experience working with clients in both the United Kingdom and throughout Continental Europe. Prior to joining Digital Element, Charlie served as Head of Sales EMEA for RealNetworks in the consumer division, focusing on the publishing, subscription and media player business. Charlie holds a BA in Business and outside of office hours enjoys spending time with her horses.
Kate Owen serves as Digital Element’s Vice President, Northern Europe bringing over 10 years of online advertising and technology solutions experience to her role. Prior to Digital Element, Kate spent 12 years living and working in Germany, initially in product management roles for digital publishing brands, and later heading up Business Development for the advertising network ad pepper media. In 2010 she moved to London to lead UK operations for the ad serving company Emediate. Kate holds an MA in European Business and is fluent in German. She is a native New Zealander who has lived and worked in Europe since 1994. In a former life as a classical musician she gained both undergraduate and postgraduate degrees in the violoncello. Kate is also known to occasionally break into the odd Monty Python tune.
Articles
Ten Tips for Powering Better Personalisation with IP Geolocation
Charlie Johnson, VP UK and Ireland at Digital Element, explains how to use consumers’ IP geolocation for better personalisation. Marketers…
31/03/2020
Mobile Ad Fraud: Layer Your Defence With IP Intelligence
Where audiences flow, advertisers follow — with a device in almost every UK household (95%), it’s only logical that mobile…
23/09/2019
Digital Marketing Can Be Exhausting: Explaining The Digital Data Exhaust
In 2018 Digital Element, a global location and data services leader, published the Digital Data Exhaust Report 2018 in partnership with the…
15/01/2019
Linkadia Chooses Digital Element To Take Mobile Advertising Efficiency To The Next Level
Leading mobile ad network selects more accurate location data to improve targeting and reporting. Digital Element, the leading IP geolocation…
12/01/2017
Primed For Geo-location
Kate Owen, European MD at Digital Element, talks to Figaro Digital about IP geo-location technology and explains what it can…
9/05/2012
Press Releases
Digital Element, the global IP geolocation data and services provider today (18 February 2020) announced that Stockholm-based digital advertising specialist, Dwise, has…
DigitalElement, the global geolocation data and services provider, today announced that ClickFellas, a new advertising technology company, has chosen its…
Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution
Mon 1st Jun
Industry-leading IP geolocation intelligence implemented for precision targeting Digital Element, the global IP geolocation data and services provider, has today announced that specialist online advertising and…
Majority of respondents say using an extra 25 per cent of the data their companies throw away would result in…
Clickadu Chooses Digital Element’s IP Intelligence Solution To Enable Accurate Geotargeting Globally
Mon 1st Jun
Industry-leading IP geolocation intelligence utilised to increase advertising targeting capability. Digital Element, the global IP geolocation data and services provider, has…
Industry-leading IP geolocation technology deployed to boost targeting performance. Digital Element, the global geolocation data and services provider, has today…
Digital Element Works With Spicy Mango To Assist With Integration Of IP Geolocation For OTT Platforms
Mon 1st Jun
Media technology specialist supports Digital Element in providing IP geolocation technology to enforce geographic media rights globally. Digital Element, the…
Affise Chooses Digital Element’s IP Intelligence Solution To Enhance Its Affiliate Marketing Platform
Mon 1st Jun
Leading IP Geolocation Intelligence Improves Targeting Accuracy For Performance Marketing Software Digital Element, the global geolocation data and services provider,…
Mutually beneficial partnership enables IP geolocation data providers to boost reach for clients London, UK, 29th September 2017: Leading IP geolocation…
Improve Digital Enhances Video Ad Targeting With Digital Element’s Location-Based Technology
Mon 1st Jun
Industry-leading IP geolocation data provider selected to increase contextual relevance of premium advertising for European full stack solution Digital…
Taboola Chooses Digital Element To Increase Accuracy Of Mobile And Desktop Geolocation Services
Mon 1st Jun
Global native advertising platform, Taboola, chooses leading IP geolocation technology provider to increase accuracy of its geolocation services worldwide and…
Teads enhances contextual targeting with Digital Element’s location-based technology NetAcuity Pulse™
Mon 1st Jun
Industry-leading IP geolocation data provider selected to increase contextual relevance of premium native video advertising London, UK, 10th March 2016:…