Cheetah Digital

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalised experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer. Many of the world’s best brands, including American Express, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. To learn more, visit www.cheetahdigital.com.

Articles

Customer Connections Through Data-driven Email

Making a connection with someone has many rewards, which leads to trust, exchanging ideas and creativity, and sometimes a lifelong…

4/08/2020

Joining the Social Media Ad Boycott

Cheetah Digital explain why they’re suspending their ad spend with Facebook. Similar to the rise and fall of Jordan Belfort on…

28/07/2020

The Day All the Toilet Paper Went Home: Insights for CPG During the Pandemic

Kayla Siegmeier, Client Marketing Manager at Cheetah Digital, explains how CPG marketers can adapt their tactics during COVID-19 to achieve…

1/06/2020

Until We Dine Out Again

Cheetah Digital explores how the restaurant industry is surviving through coronavirus. The restaurant industry has been deeply affected by the…

26/05/2020

How Will the Travel and Hospitality Industry Survive When We’re All Grounded?

Cheetah Digital have been covering different industries and the effects COVID-19 is having on them, as well as some advice on…

18/05/2020

Planning Through a Pandemic: a Guide for Retailers

Cheetah Digital have pulled together a unique guide for digital marketers in retail dealing with the immediate and longer-term fallout of…

11/05/2020

SOS with SMS: a COVID-19 Resource We’re Probably Not Using Enough

Andy Gladwin, Senior Director of Global Mobile at Cheetah Digital, explains why your business should be using SMS to communicate…

4/05/2020

Engaging Sports Fans When There’s No Live Action

Danny O’Reilly, Content Marketing Manager at Cheetah Digital, explores how sports entities have kept their fans engaged amid the coronavirus…

27/04/2020

Want Your Emails Delivered During COVID-19? Stop Doing These Things

Like thousands of brands, you want to communicate to your customers and subscribers about the continuity of your services or…

20/04/2020

A Customer-First Mindset During COVID-19

Cheetah Digital explores why we should be spending our time in lockdown connecting with consumers. Only 24 per cent of…

14/04/2020

To Send or Not to Send: Messaging in the Age of COVID-19

Cheetah Digital discusses email marketing and how to do it right in times of crisis. Over the past week in…

6/04/2020

Helping Your Loyalty Programme Members Deal with COVID-19

Mary Henslee, Loyalty Marketing Consultant at Cheetah Digital, explains how you can use a crisis such as COVID-19 to build…

30/03/2020

COVID-19 and the Opportunities Marketers Have Today, Tomorrow, and How to Get Stronger in These Difficult Times

Tim Glomb, VP of Content at Cheetah Digital, gives some advice on how to navigate your business through a crisis…

23/03/2020

Four KPIs to Capture the Success of Your Retail Loyalty Programme

Cheetah Digital talks us through the top KPIs you need to build your loyalty metrics dashboard. Retailers have a million and…

9/03/2020

Exploring the Paradox of Privacy and Personalisation: Can They Co-Exist?

Today’s consumers aren’t interested in generic, one-to-many marketing campaigns and broadly targeted offers. They expect a personalised, boutique experience from…

24/02/2020

Three Symptoms of a Failing Loyalty Programme

Cheetah Digital takes us through loyalty programmes, how to recognise when they’re failing, and what to do when this happens.…

10/02/2020

Want to Get Better at Personalisation? Try Zero-Party Data

Data, data, data. Marketers have so much data we’re drowning in it. Collected from various third- and first-party methods, this…

23/01/2020

How Financial Services Brands Can Maintain Customer Engagement

How Financial Services Brands Can Maintain Customer Engagement The financial services sector operates in an environment of continuous change and…

9/10/2019

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