Cheetah Digital
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalised experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer. Many of the world’s best brands, including American Express, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. To learn more, visit www.cheetahdigital.com.
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Email MarketingArticles
Zero-party Data: an Optimal Path to Personalisation
As the sun sets on third-party cookies, Cheetah Digital‘s new study reveals marketers are anxious about personalizing customer data at…
7/12/2021
The Ultimate Digital Experience Strategy Playbook For Retailers
For generations, the purchasing journey was relatively linear. Consumers would visit a favoured retailer, chat to the experienced sales team,…
1/11/2021
The Top RFP Questions to Ask Your Martech Vendor
In their eBook, Cheetah Digital share the RFP questions you should be asking your MarTech vendor. In this day and…
30/09/2021
Gifting Your Consumers the Best Holiday Campaigns for 2021
Cheetah Digital shares their ultimate holiday campaign planning resource for digital marketers. Many wasted hours crafting this guide were spent…
7/09/2021
Why Burger King and McDonald’s are Leaning Back Into Loyalty
The past year reshaped everything about our lives, including how we live, work, and eat. Different brands from across all…
19/08/2021
Wrap Up Your Best Holiday Emails with These Five Tips
Julian Bracey-Davis, Senior Director of Client & Vertical Content at Cheetah Digital, gives some top email marketing tips marketers should…
5/08/2021
Delivering Email Best Practices by the Boatload with Norwegian Cruise Line
In their guide, Cheetah Digital reviews four broad areas of email best practices. Introduction The porthole of email best practices.…
6/07/2021
2021 Digital Consumer Trends Index
Marketers have always been at the precipice of change and innovation, yet the vicissitude of the past year has tested…
29/06/2021
2021 Creative Email Trends: Industry Observations
With every new year, you can look forward to a list of creative trends that will define it, or try…
21/06/2021
Top Five Things You Need to Ask Your Loyalty Tech Vendor
Patrick Tripp, SVP of Product Marketing at Cheetah Digital, gives the top five questions to ask your loyalty tech vendor. …
11/06/2021
Five Things You Need to Ask Your MarTech Vendor About Customer Engagement
Patrick Tripp, SVP of Product Marketing at Cheetah Digital, gives the top five questions to ask your MarTech vendor about…
1/06/2021
Five Key Questions to Ask Your MarTech Vendor About Acquisition and Enrichment
What will differentiate your brand from the competition is the ability to create a value exchange with the consumer in…
17/05/2021
The Top Five Things You Need to Ask Your MarTech Vendor About Data
Patrick Tripp, SVP of Product Marketing at Cheetah Digital shares the top five questions you should ask your MarTech vendor…
4/05/2021
The Absolute Best Brand Experiences of 2020: Top Five Vertical Trends
Cheetah CMO Richard Jones and Senior Director of Client & Vertical Content Julian Bracey-Davis take a rip-roaring run through some…
6/04/2021
Celebrate Your Customer: Do These Eight Things to Improve Birthday and Milestone Programmes
Bruce Swann, Senior Director of Product Marketing at Cheetah Digital, explains how to better connect with customers. Everyone loves moments…
15/03/2021
Leaving Your Supermarket Loyalty Legacy Behind
Supermarket loyalty programmes haven’t changed in decades. And with the usage of loyalty cards on the decline because of the…
15/02/2021
Next Generation of Personalisation Technology
The next generation of personalisation is fundamentally different than what we’ve seen in the past. Cheetah Digital‘s report in partnership…
12/01/2021
The Value Of Mobile in the Digital Age
In today’s digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-first, rather than merely mobile-responsive…
3/12/2020
Introducing Cheetah Personalization
Personalisation has been a road well-travelled, and Cheetah Digital are no stranger to the topic. Patrick Tripp explains how they…
23/11/2020
Four Small Steps to Achieve Big Digital Transformation
Back in July, on Cheetah Digital’s podcast Uncaged Wisdom, Teresa Sperti of Arctik Fox and Rajan Kumar of The Lumery joined…
12/11/2020
Email Deliverability, Pt. 3: Best Practices for the Entire Customer Lifecycle
In the conclusion of their three-part series on email deliverability, Gene Gusman, Director, SRE, Deliverability Ops at Cheetah Digital, discusses…
4/11/2020
Successful FMCG Brands Getting Closer to Customers Through Zero-Party Data
Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains how FMCG brands can build more direct relationships with consumers. For…
27/10/2020
Designing the Modern Customer Journey
Patrick Tripp, SVP of Product Marketing at Cheetah Digital, explains how marketers can become more agile and reactive in their…
21/10/2020
How FMCG Brands Can Drive Direct-to-Consumer Communications Going Forward
As we tentatively begin to emerge from the COVID-19 crisis, the FMCG vertical, like every other, is in a state…
15/10/2020
Email Deliverability, Pt. 2: Start the Subscriber Lifecycle with Good Deliverability Practices
In the second of their three-part series on email deliverability, Gene Gusman, Director of SRE and Deliverability Ops at Cheetah…
6/10/2020
Email Deliverability, Pt. 1: Factors Influencing Deliverability
In the first of their three-part series on email deliverability, Gene Gusman, Director of SRE and Deliverability Ops at Cheetah…
29/09/2020
Why the Trust Economy Should Be the Guiding Light in Your Marketing Strategy
Kayla Siegmeier, Senior Manager of Communications Strategy at Cheetah Digital, tells us why we should be focusing on the trust…
8/09/2020
2020 Holiday Season Survey Results
With autumn on the horizon, Cheetah Digital is focused on what is just around the corner: the holiday season. Black…
2/09/2020
How Do You Double Your Email Database?
Danny O’Reilly, Content Marketing Manager at Cheetah Digital, explains how you can double the amount of marketable email addresses in…
25/08/2020
Driving Growth By Turning Acquisition Into Loyalty
Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains why customer loyalty is more valuable than acquisition. The customer lifecycle…
18/08/2020
Refer This Email to a Friend? Not So Fast
Cheetah Digital discuss Refer-a-Friend programmes. Important note: We are not lawyers. This is not legal advice. At the bottom of…
11/08/2020
Customer Connections Through Data-driven Email
Making a connection with someone has many rewards, which leads to trust, exchanging ideas and creativity, and sometimes a lifelong…
4/08/2020
Joining the Social Media Ad Boycott
Cheetah Digital explain why they’re suspending their ad spend with Facebook. Similar to the rise and fall of Jordan Belfort on…
28/07/2020
The Day All the Toilet Paper Went Home: Insights for CPG During the Pandemic
Kayla Siegmeier, Client Marketing Manager at Cheetah Digital, explains how CPG marketers can adapt their tactics during COVID-19 to achieve…
1/06/2020
Until We Dine Out Again
Cheetah Digital explores how the restaurant industry is surviving through coronavirus. The restaurant industry has been deeply affected by the…
26/05/2020
How Will the Travel and Hospitality Industry Survive When We’re All Grounded?
Cheetah Digital have been covering different industries and the effects COVID-19 is having on them, as well as some advice on…
18/05/2020
Planning Through a Pandemic: a Guide for Retailers
Cheetah Digital have pulled together a unique guide for digital marketers in retail dealing with the immediate and longer-term fallout of…
11/05/2020
SOS with SMS: a COVID-19 Resource We’re Probably Not Using Enough
Andy Gladwin, Senior Director of Global Mobile at Cheetah Digital, explains why your business should be using SMS to communicate…
4/05/2020
Engaging Sports Fans When There’s No Live Action
Danny O’Reilly, Content Marketing Manager at Cheetah Digital, explores how sports entities have kept their fans engaged amid the coronavirus…
27/04/2020
Want Your Emails Delivered During COVID-19? Stop Doing These Things
Like thousands of brands, you want to communicate to your customers and subscribers about the continuity of your services or…
20/04/2020
A Customer-First Mindset During COVID-19
Cheetah Digital explores why we should be spending our time in lockdown connecting with consumers. Only 24 per cent of…
14/04/2020
To Send or Not to Send: Messaging in the Age of COVID-19
Cheetah Digital discusses email marketing and how to do it right in times of crisis. Over the past week in…
6/04/2020
Helping Your Loyalty Programme Members Deal with COVID-19
Mary Henslee, Loyalty Marketing Consultant at Cheetah Digital, explains how you can use a crisis such as COVID-19 to build…
30/03/2020
COVID-19 and the Opportunities Marketers Have Today, Tomorrow, and How to Get Stronger in These Difficult Times
Tim Glomb, VP of Content at Cheetah Digital, gives some advice on how to navigate your business through a crisis…
23/03/2020
Four KPIs to Capture the Success of Your Retail Loyalty Programme
Cheetah Digital talks us through the top KPIs you need to build your loyalty metrics dashboard. Retailers have a million and…
9/03/2020
Exploring the Paradox of Privacy and Personalisation: Can They Co-Exist?
Today’s consumers aren’t interested in generic, one-to-many marketing campaigns and broadly targeted offers. They expect a personalised, boutique experience from…
24/02/2020
Three Symptoms of a Failing Loyalty Programme
Cheetah Digital takes us through loyalty programmes, how to recognise when they’re failing, and what to do when this happens.…
10/02/2020
Want to Get Better at Personalisation? Try Zero-Party Data
Data, data, data. Marketers have so much data we’re drowning in it. Collected from various third- and first-party methods, this…
23/01/2020
How Financial Services Brands Can Maintain Customer Engagement
How Financial Services Brands Can Maintain Customer Engagement The financial services sector operates in an environment of continuous change and…
9/10/2019
Press Releases
Martech Outlook has recognised Cheetah Digital’s mobile solution as standing out in the market with excellence in four key areas…
Cheetah Digital is back with Signals, and though this year is a bit different than anticipated, they’re working with it!…