Cheetah Digital
Articles
Until We Dine Out Again
Cheetah Digital explores how the restaurant industry is surviving through coronavirus. The restaurant industry has been deeply affected by the…
26/05/2020
How Will the Travel and Hospitality Industry Survive When We’re All Grounded?
Cheetah Digital have been covering different industries and the effects COVID-19 is having on them, as well as some advice on…
18/05/2020
Planning Through a Pandemic: a Guide for Retailers
Cheetah Digital have pulled together a unique guide for digital marketers in retail dealing with the immediate and longer-term fallout of…
11/05/2020
SOS with SMS: a COVID-19 Resource We’re Probably Not Using Enough
Andy Gladwin, Senior Director of Global Mobile at Cheetah Digital, explains why your business should be using SMS to communicate…
4/05/2020
Engaging Sports Fans When There’s No Live Action
Danny O’Reilly, Content Marketing Manager at Cheetah Digital, explores how sports entities have kept their fans engaged amid the coronavirus…
27/04/2020
Want Your Emails Delivered During COVID-19? Stop Doing These Things
Like thousands of brands, you want to communicate to your customers and subscribers about the continuity of your services or…
20/04/2020
A Customer-First Mindset During COVID-19
Cheetah Digital explores why we should be spending our time in lockdown connecting with consumers. Only 24 per cent of…
14/04/2020
To Send or Not to Send: Messaging in the Age of COVID-19
Cheetah Digital discusses email marketing and how to do it right in times of crisis. Over the past week in…
6/04/2020
Helping Your Loyalty Programme Members Deal with COVID-19
Mary Henslee, Loyalty Marketing Consultant at Cheetah Digital, explains how you can use a crisis such as COVID-19 to build…
30/03/2020
COVID-19 and the Opportunities Marketers Have Today, Tomorrow, and How to Get Stronger in These Difficult Times
Tim Glomb, VP of Content at Cheetah Digital, gives some advice on how to navigate your business through a crisis…
23/03/2020
Four KPIs to Capture the Success of Your Retail Loyalty Programme
Cheetah Digital talks us through the top KPIs you need to build your loyalty metrics dashboard. Retailers have a million and…
9/03/2020
Exploring the Paradox of Privacy and Personalisation: Can They Co-Exist?
Today’s consumers aren’t interested in generic, one-to-many marketing campaigns and broadly targeted offers. They expect a personalised, boutique experience from…
24/02/2020
Three Symptoms of a Failing Loyalty Programme
Cheetah Digital takes us through loyalty programmes, how to recognise when they’re failing, and what to do when this happens.…
10/02/2020
Want to Get Better at Personalisation? Try Zero-Party Data
Data, data, data. Marketers have so much data we’re drowning in it. Collected from various third- and first-party methods, this…
23/01/2020
How Financial Services Brands Can Maintain Customer Engagement
How Financial Services Brands Can Maintain Customer Engagement The financial services sector operates in an environment of continuous change and…
9/10/2019