Cheetah Digital

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalised experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer. Many of the world’s best brands, including American Express, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. To learn more, visit www.cheetahdigital.com.

Sector:
Email Marketing

Articles

The Top RFP Questions to Ask Your Martech Vendor

In their eBook, Cheetah Digital share the RFP questions you should be asking your MarTech vendor. In this day and…

30/09/2021

Gifting Your Consumers the Best Holiday Campaigns for 2021

Cheetah Digital shares their ultimate holiday campaign planning resource for digital marketers. Many wasted hours crafting this guide were spent…

7/09/2021

Why Burger King and McDonald’s are Leaning Back Into Loyalty

The past year reshaped everything about our lives, including how we live, work, and eat. Different brands from across all…

19/08/2021

Wrap Up Your Best Holiday Emails with These Five Tips

Julian Bracey-Davis, Senior Director of Client & Vertical Content at Cheetah Digital, gives some top email marketing tips marketers should…

5/08/2021

Delivering Email Best Practices by the Boatload with Norwegian Cruise Line

In their guide, Cheetah Digital reviews four broad areas of email best practices. Introduction The porthole of email best practices.…

6/07/2021

2021 Digital Consumer Trends Index

Marketers have always been at the precipice of change and innovation, yet the vicissitude of the past year has tested…

29/06/2021

2021 Creative Email Trends: Industry Observations

With every new year, you can look forward to a list of creative trends that will define it, or try…

21/06/2021

Top Five Things You Need to Ask Your Loyalty Tech Vendor

Patrick Tripp, SVP of Product Marketing at Cheetah Digital, gives the top five questions to ask your loyalty tech vendor. …

11/06/2021

Five Things You Need to Ask Your MarTech Vendor About Customer Engagement

Patrick Tripp, SVP of Product Marketing at Cheetah Digital, gives the top five questions to ask your MarTech vendor about…

1/06/2021

Five Key Questions to Ask Your MarTech Vendor About Acquisition and Enrichment

What will differentiate your brand from the competition is the ability to create a value exchange with the consumer in…

17/05/2021

The Top Five Things You Need to Ask Your MarTech Vendor About Data

Patrick Tripp, SVP of Product Marketing at Cheetah Digital shares the top five questions you should ask your MarTech vendor…

4/05/2021

The Absolute Best Brand Experiences of 2020: Top Five Vertical Trends

Cheetah CMO Richard Jones and Senior Director of Client & Vertical Content Julian Bracey-Davis take a rip-roaring run through some…

6/04/2021

Celebrate Your Customer: Do These Eight Things to Improve Birthday and Milestone Programmes

Bruce Swann, Senior Director of Product Marketing at Cheetah Digital, explains how to better connect with customers. Everyone loves moments…

15/03/2021

Leaving Your Supermarket Loyalty Legacy Behind

Supermarket loyalty programmes haven’t changed in decades. And with the usage of loyalty cards on the decline because of the…

15/02/2021

Next Generation of Personalisation Technology

The next generation of personalisation is fundamentally different than what we’ve seen in the past. Cheetah Digital‘s report in partnership…

12/01/2021

The Value Of Mobile in the Digital Age

In today’s digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-first, rather than merely mobile-responsive…

3/12/2020

Introducing Cheetah Personalization

Personalisation has been a road well-travelled, and Cheetah Digital are no stranger to the topic. Patrick Tripp explains how they…

23/11/2020

Four Small Steps to Achieve Big Digital Transformation

Back in July, on Cheetah Digital’s podcast Uncaged Wisdom, Teresa Sperti of Arctik Fox and Rajan Kumar of The Lumery joined…

12/11/2020

Email Deliverability, Pt. 3: Best Practices for the Entire Customer Lifecycle

In the conclusion of their three-part series on email deliverability, Gene Gusman, Director, SRE, Deliverability Ops at Cheetah Digital, discusses…

4/11/2020

Successful FMCG Brands Getting Closer to Customers Through Zero-Party Data

Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains how FMCG brands can build more direct relationships with consumers. For…

27/10/2020

Designing the Modern Customer Journey

Patrick Tripp, SVP of Product Marketing at Cheetah Digital, explains how marketers can become more agile and reactive in their…

21/10/2020

How FMCG Brands Can Drive Direct-to-Consumer Communications Going Forward

As we tentatively begin to emerge from the COVID-19 crisis, the FMCG vertical, like every other, is in a state…

15/10/2020

Email Deliverability, Pt. 2: Start the Subscriber Lifecycle with Good Deliverability Practices

In the second of their three-part series on email deliverability, Gene Gusman, Director of SRE and Deliverability Ops at Cheetah…

6/10/2020

Email Deliverability, Pt. 1: Factors Influencing Deliverability

In the first of their three-part series on email deliverability, Gene Gusman, Director of SRE and Deliverability Ops at Cheetah…

29/09/2020

Why the Trust Economy Should Be the Guiding Light in Your Marketing Strategy

Kayla Siegmeier, Senior Manager of Communications Strategy at Cheetah Digital, tells us why we should be focusing on the trust…

8/09/2020

2020 Holiday Season Survey Results

With autumn on the horizon, Cheetah Digital is focused on what is just around the corner: the holiday season. Black…

2/09/2020

How Do You Double Your Email Database?

Danny O’Reilly, Content Marketing Manager at Cheetah Digital, explains how you can double the amount of marketable email addresses in…

25/08/2020

Driving Growth By Turning Acquisition Into Loyalty

Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains why customer loyalty is more valuable than acquisition. The customer lifecycle…

18/08/2020

Refer This Email to a Friend? Not So Fast

Cheetah Digital discuss Refer-a-Friend programmes. Important note: We are not lawyers. This is not legal advice.  At the bottom of…

11/08/2020

Customer Connections Through Data-driven Email

Making a connection with someone has many rewards, which leads to trust, exchanging ideas and creativity, and sometimes a lifelong…

4/08/2020

Joining the Social Media Ad Boycott

Cheetah Digital explain why they’re suspending their ad spend with Facebook. Similar to the rise and fall of Jordan Belfort on…

28/07/2020

The Day All the Toilet Paper Went Home: Insights for CPG During the Pandemic

Kayla Siegmeier, Client Marketing Manager at Cheetah Digital, explains how CPG marketers can adapt their tactics during COVID-19 to achieve…

1/06/2020

Until We Dine Out Again

Cheetah Digital explores how the restaurant industry is surviving through coronavirus. The restaurant industry has been deeply affected by the…

26/05/2020

How Will the Travel and Hospitality Industry Survive When We’re All Grounded?

Cheetah Digital have been covering different industries and the effects COVID-19 is having on them, as well as some advice on…

18/05/2020

Planning Through a Pandemic: a Guide for Retailers

Cheetah Digital have pulled together a unique guide for digital marketers in retail dealing with the immediate and longer-term fallout of…

11/05/2020

SOS with SMS: a COVID-19 Resource We’re Probably Not Using Enough

Andy Gladwin, Senior Director of Global Mobile at Cheetah Digital, explains why your business should be using SMS to communicate…

4/05/2020

Engaging Sports Fans When There’s No Live Action

Danny O’Reilly, Content Marketing Manager at Cheetah Digital, explores how sports entities have kept their fans engaged amid the coronavirus…

27/04/2020

Want Your Emails Delivered During COVID-19? Stop Doing These Things

Like thousands of brands, you want to communicate to your customers and subscribers about the continuity of your services or…

20/04/2020

A Customer-First Mindset During COVID-19

Cheetah Digital explores why we should be spending our time in lockdown connecting with consumers. Only 24 per cent of…

14/04/2020

To Send or Not to Send: Messaging in the Age of COVID-19

Cheetah Digital discusses email marketing and how to do it right in times of crisis. Over the past week in…

6/04/2020

Helping Your Loyalty Programme Members Deal with COVID-19

Mary Henslee, Loyalty Marketing Consultant at Cheetah Digital, explains how you can use a crisis such as COVID-19 to build…

30/03/2020

COVID-19 and the Opportunities Marketers Have Today, Tomorrow, and How to Get Stronger in These Difficult Times

Tim Glomb, VP of Content at Cheetah Digital, gives some advice on how to navigate your business through a crisis…

23/03/2020

Four KPIs to Capture the Success of Your Retail Loyalty Programme

Cheetah Digital talks us through the top KPIs you need to build your loyalty metrics dashboard. Retailers have a million and…

9/03/2020

Exploring the Paradox of Privacy and Personalisation: Can They Co-Exist?

Today’s consumers aren’t interested in generic, one-to-many marketing campaigns and broadly targeted offers. They expect a personalised, boutique experience from…

24/02/2020

Three Symptoms of a Failing Loyalty Programme

Cheetah Digital takes us through loyalty programmes, how to recognise when they’re failing, and what to do when this happens.…

10/02/2020

Want to Get Better at Personalisation? Try Zero-Party Data

Data, data, data. Marketers have so much data we’re drowning in it. Collected from various third- and first-party methods, this…

23/01/2020

How Financial Services Brands Can Maintain Customer Engagement

How Financial Services Brands Can Maintain Customer Engagement The financial services sector operates in an environment of continuous change and…

9/10/2019

Press Releases

Martech Outlook has recognised Cheetah Digital’s mobile solution as standing out in the market with excellence in four key areas…

Cheetah Digital is back with Signals, and though this year is a bit different than anticipated, they’re working with it!…

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