Artefact is a global data-driven services company specialising in consulting for data transformation, and digital and data marketing. We help companies transform data into business impact by delivering tangible results across the entire value chain.

Our approach is unique. We sit at the intersection of consulting, marketing, and data science, and our data-driven solutions put consumers at the heart of companies’ digital transformation strategies.

Artefact is an independent global network with 16 offices in 13 countries (across Europe, Asia, Latin America, and Africa), and we work with some of the world’s largest brands, such as Samsung, L’Oréal, and Sanofi.

Our 800+ people are experts in data consulting, data marketing, and digital activation, and our teams work together to help our clients innovate effectively. We use proprietary cutting-edge AI technologies and an agile MLOps methodology to deploy AI projects rapidly, scale efficiently, and guarantee success.

All Industries


Ed Destrem

Head of PPC

Ed is currently Head of PPC at Artefact UK, working at the company since 2014. Ed has over 16 years’ experience working in the world of paid search and has helped to deliver ROI, launch, and manage PPC campaigns for some of the biggest names in retail, eCommerce, and travel and tourism.

Charlie Kay

Head of SEO

Charlie is Head of SEO & Content and Director of Diversity at Artefact UK, creating a vision and strategy improving both company growth and culture. Previously, she worked for Wagamama developing the Digital strategy, GDPR strategy, and app performance.

Bobby Gray

Head of Analytics & Data Marketing

Bobby has eight plus years’ experience helping global clients in devising their data marketing strategy, utilising the latest innovations in marketing technology, and developing bespoke AI & ML solutions to achieve key business objectives.


The Evolution of Search

by Charlie Kay, Head of SEO at Artefact

by Ed Destrem, Head of PPC at Artefact