Yodel Mobile by NP Digital (Yodel Mobile) is a leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Yodel Mobile has helped scale some of the world’s most successful apps across industries, driving sustainable growth through data-led strategies.
Since its founding in 2007, Yodel Mobile has partnered with start-ups, scale-ups, and enterprise clients to launch and scale over 1,500 apps. Clients include Gymshark, Holland and Barret, UKTV, Global Player, Breast Cancer Care, Dick’s Sporting Goods and Wowcher.
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Mick Rigby
Founder
Since founding Yodel Mobile in 2007, Mick has been driven by a deep passion for understanding consumer behaviour. His guidance has led the company to become a trusted name in app marketing, renowned for delivering innovative mobile solutions to clients around the world.
Megan Dean
Strategy Director
Megan is Yodel Mobile’s Strategy Director and a cornerstone of the business, having spent the past decade helping apps of all sizes unlock sustainable and scalable growth. Over her 10 years at Yodel Mobile, she has supported hundreds of app businesses across industries and life stages, from early-stage startups to global enterprises, and was recognised...