Profusion CRM is an adaptive data-driven CRM agency with over 20 years’ experience. Their mission is to empower marketers to get the most out of their Marketing Technology by helping them create outstanding data-driven customer experiences that deliver business growth.
Profusion CRM’s adaptive methodology blends best-in-class digital marketing and data science techniques to create CRM strategies proven to increase revenue by the millions.
From platform migration to building hyper-personalised customer journeys using predictive modelling, their team of experts work with some of the world’s greatest brands including HSBC, M&S Money, Honda, First Direct, Screwfix, Tradepoint and more.
People:
Emma Woodward
Director of CRM Strategy
Emma is a passionate curator of personalised customer journeys powered by data; experienced in transforming the power of data into meaningful insights and ROI outcomes. For the past 15 years she has been designing customer acquisition and retention strategies for clients including HSBC, M&S Bank, First Direct, Rolls Royce, Majestic, and the Kingfisher Group. Working...
Komal Helyer
Managing Director
Komal is an award-winning fractional CMO with over 20 years of experience in email, CRM, Martech, and digital marketing. Previously VP of Marketing at Pure360, Komal is now Managing Director of Profusion, a leading CRM agency. Komal spearheads the go-to-market, retention, and brand strategies for many b2b, ecommerce, and travel businesses and agencies. A passionate...