Entropy MMM is a hybrid business consultancy and agency specialising in Marketing Mix Modelling / econometrics
People:
Alex Tait
Founder
Entropy MMM is a hybrid business consultancy and agency specialising in Marketing Mix Modelling / econometrics. Immediately before setting it up Alex was the Media & Marketing Services Director for Unilever UK. He has also worked client-side in a variety of senior digital and ecommerce leadership roles including at American Express and Kellogg’s.