Advantage Paid Media is the paid media agency bringing clarity to attribution. We help ambitious brands grow with confidence by combining award-winning paid media and programmatic campaigns with the strategic insight of media mix modelling (MMM).

At a time when platform data is less reliable and privacy regulations are reshaping digital marketing, we provide brands with a fuller view of what’s really driving performance. From paid search and paid social to programmatic ads, our team blends hands-on media buying with advanced measurement to deliver consistent, measurable growth. Attribution isn’t broken. It’s just evolved — so have we.

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Peter Marriott

Co-Founder & Managing Partner

Peter is Co-Founder and Managing Partner at Advantage Paid Media. With over 14 years of experience in paid media, scaling has been a consistent theme throughout his career. He helped grow Oak Furnitureland during its early start-up phase, played a key role in Vouchercloud’s success leading up to its $65m acquisition by Groupon, and has...

James Lloyd

Head of Paid Media

James is James Lloyd at Advantage Paid Media, with over 8 years of hands-on experience across both in-house and agency roles. He’s worked across a wide range of industries and has a proven track record of scaling brands — from £30K to over £300K in monthly ad spend.

Matt Scott

Co-Founder & Managing Partner

Matt is Co-Founder and Managing Partner at Advantage Paid Media — the agency bringing clarity to attribution. With over 15 years in digital marketing, he began in affiliates before specialising in paid media, helping brands grow through strategic, performance-led campaigns.

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