Digitising a Historic Organisation

Agency: Dept

Founded in 1760, Lloyd’s Register Group Limited is a global engineering, technical, and business services organisation, which provides quality assurance and certification for the marine, energy, and transportation sectors. Lloyd’s Register approached Dept to help to adopt a “digital first” approach, to consolidate their online presence and, ultimately, to implement a full digital transformation within the organisation.

Centralising global content management

With its 78 markets all requiring localised, specialist content, and 9,000 employees in over 200 offices all managing their digital touchpoints disparately, Lloyd’s Register needed a centralised, yet flexible, CMS platform. Lloyd’s Register required a solution that would enhance its brand presence, and help demonstrate the breadth of its capabilities, innovation, and leadership around the world. An important requirement was the ability to localise the sites for each of its 78 operating markets. In addition to the Lloyd’s Register sites, the separately branded Lloyd Register QA accreditation division also needed to be accommodated in the solution.

We brought Lloyd’s Register’s website onto a centralised CMS with built-in translation and localisation ability. This allows brand consistency to be maintained, whilst also making the provision of localised content easier and faster. In order to ensure that this local content was delivered to the correct markets we implemented a geo-targeting solution. To give Lloyd’s Register staff the knowledge and skills they need to manage their website and make “digital first” a company value, we undertook training of their global digital teams from five international hubs. The new platform and website has now been successfully rolled out to over 50 markets.

A long-lasting relationship

Our expertise doesn’t stop at building and rolling out world-class digital solutions. Lloyd’s Register asked us to create a three-year digital roadmap for ongoing development, and the growth of their digital first strategy and ethos. We are now implementing the roadmap which includes Digital Operations support, global geo-redundant cloud hosting, optimisation, and user experience improvements.