TGA Mobility are a leading provider of mobility scooters and parts in the UK.
The Challenge
They partnered with Absolute Digital Media to help decrease their overall marketing costs, which had crept up due to a previous reliance on PPC campaigns.
They were also looking to improve organic positions and search visibility and begin to efficiently compete with similar companies within the digital landscape.
The Strategy
Absolute Digital Media conducted an in-depth audit of their site to determine technical, on page and backlink weaknesses. They integrated a high quality content marketing campaign focusing on keyword gaps across the site.
Additionally, they utilised the creative content marketing strategy to earn links through reaching out to an extensive network of PR executives, webmasters, bloggers and editors. It was important that they updated product descriptions and key pages to provide valuable information to site visitors.
The Results
The partnership was a great success for their keyword rankings, resulting in:
- The top ranking position for main target keyword Mobility Scooters
- A 75.03 per cent increase in total number of keywords
- A 121.24 per cent increase in total number of keywords on page one.
They also excelled in other areas:
- 39.08 per cent increase in revenue year on year
- 109.51 per cent increase in number of new users
- 90.12 per cent increase in organic sessions
- 94.06 increase in number of users.
