Glyn Hopkin are a leading new and used cars dealer group based in the South East of England specialising in Fiat, Honda, Jeep, Nissan, Alfa Romeo, Renault, and more.
Challenge
With the automotive market being extremely competitive, Glyn Hopkin were struggling to obtain the amount of online exposure that they required to boost brand awareness.
The main objectives for the brand’s SEO campaign were to increase overall site traffic and to rank in top positions for car model-based keywords.
The dealership wanted to compete against the manufacturers, whose cars they were selling, in the online landscape.
Strategy
Glyn Hopkin partnered with full-service digital marketing agency Absolute Digital Media, who conducted a full site audit to determine weaknesses and areas of improvement on the site.
Following the audit, Absolute Digital Media provided and carried out their full on-site optimisation recommendations to improve relevancy for chosen keywords, and help provide a clearer user journey for visitors and enhance the site’s overall search visibility.
In addition, they delved into improving content creation to enhance the user journey and provide in-depth information about the makes and models of the vehicles which Glyn Hopkin sell.
One of the key focal points of the partnership and campaign was on strategic, targeted outreach integrating high quality content marketing to earn links from industry-relevant, authoritative sites.
They also built a close relationship with Glyn Hopkin’s external branding agency to ensure all objectives were aligned and the strategy remained seamless.
The Results
The partnership was a success, with Glyn Hopkin ranking in top positions for car model-based keywords. They ranked in:
- Position two for ‘Honda’
- Position three for ‘Renault’
- Position four for ‘Nissan’.
The improvements to their overall SEO and site traffic resulted in a:
- +156.93 per cent increase in overall search visibility
- +73.13 per cent increase in new users
- +105.49 per cent increase in top three positions
- +371.56 per cent increase in positions four to ten.
“We have been working with Absolute Digital Media for a number of years, and have found that the agency have continued to develop their methods in order to ensure that we meet and exceed every business objective. Absolute Digital Media go above and beyond their remit to give us further recommendations on all elements of our site, to ensure that we achieve the best possible results at all times.” Harry Roles, Admark Digital Team